A Summer in Nice: Studying Luxury Where It Lives EDHEC

OIA
6 days ago
2 min read

June in the south of France has a different pace. Mornings feel bright. Afternoons slow down. Luxury becomes part of everyday life.

In Summer 2026, Assumption University students are invited to join EDHEC Business School in Nice for a two-week summer programme focused on The Business of Luxury.

This programme is not about trends alone. It is about understanding how luxury works, in a place where many luxury stories begin.

Why Nice?

Nice sits at the heart of the French Riviera. Between Monaco, Cannes, and Grasse, students are surrounded by industries that shape global luxury — from fragrances and beauty to hospitality, yachting, and high-end services.

Studying here means learning luxury in context, not only in the classroom.

Programme Overview

Host Institution: EDHEC Business School, France
Location: Nice Campus
Dates: 22 June – 3 July 2026
Language: English
Credits: 6 ECTS (3 international credits)

The programme is open to Master’s students and upper-level undergraduate students (Bachelor 3–4) with good academic standing.

What You Will Study

Week 1: Luxury Management Foundations

Students explore the cultural, historical, and economic foundations of the luxury industry, with a focus on luxury strategy, retail, and customer experience.

Week 2: Choose One Specialisation

Fine Perfumes & Luxury Beauty Focus on marketing strategy in the fragrance and beauty sector, including a study visit to the Grasse perfume ecosystem.

Ultra Luxury & Hospitality Focus on luxury services, hospitality, and yachting, including a study visit to the Monaco ultra-luxury ecosystem.