❄️ NEOMA Winter Programme: Sport Federations & Major Events Management

Step into the world behind the biggest sporting events. The Sport Federations and Major Events Management – Winter Edition at NEOMA Business School offers an exciting opportunity to explore how international competitions are planned, promoted, and delivered.

France has become one of the world’s leading hosts for global sporting events. From UEFA EURO 2016 and the Ryder Cup to the Rugby World Cup and the Olympic Games 2024, the country has welcomed some of the most prestigious competitions on the international stage. This winter programme brings students closer to the action, revealing how these large-scale events come to life.

🏟 Discover the Business of Global Sports

Participants will explore the dynamic sports industry through lectures, conferences, and discussions with professionals working in sports federations and international events.

Studying across NEOMA’s Paris and Reims campuses, students gain insight into the strategies, partnerships, and organizations that shape global sporting events.

⚽ Learning Highlights

• Managing Major Sporting Events and their global influence

• Sports Sponsorship and Marketing strategies for federations and clubs

• Sport Management: The French Model, its strengths and future challenges

• Visits to iconic venues such as Stade de France and Roland-Garros

• Conferences with leading actors in sports management

📌 Programme Snapshot

📅 Dates: January (dates to be confirmed)

📍 Location: Paris & Reims, France

🌐 Language: English

🎓 Credits: 9 ECTS

📚 Format: Full-time programme with academic sessions and extracurricular activities

Ready to Join?

📝 Register your interest: https://forms.gle/iwerUkwyGTDZsuqR9

📧 Inquiry: oia@au.edu

💬 Chat with us: https://lin.ee/1ddbQ7I