| BAC1601 | FUNDAMENTALS OF FINANCIAL ACCOUNTING | BUSINESS ADMINISTRATION | BAC 1601 Fundamentals of Financial Accounting 3 (3-0-6) The course is designed to introduce to students in the fundamentals of accounting, to develop an understanding of the basic concepts underlying business transactions and financial statements, and to determine the most appropriate financial measures for those events. |
| BAC3602 | INTERMEDIATE ACCOUNTING I | BUSINESS ADMINISTRATION | BAC 3602 Intermediate Accounting I 3 (3-0-6) Prerequisite: BBA 1125 Fundamentals of Financial Accounting Conceptual framework for financial reporting , accounting principles, practices and problems of accounting for assets: definition, classification, recognition, measurements, valuation, impairment of assets, presentation and disclosure of assets in statement of financial position, accounting for cash, marketable securities, notes receivable, accounts receivable, merchandise inventory, financial asset, tangible and intangible assets, natural resources, different methods of depreciation, difference between capital and revenue expenditure, and preparation and presentation of financial statements in detail and good format. |
| BAC3603 | INTERMEDIATE ACCOUNTING II | BUSINESS ADMINISTRATION | BAC 3603 Intermediate Accounting II 3 (3-0-6) Prerequisite: BBA 1125 Fundamentals of Financial Accounting Accounting principles and practices in accounting for short term liabilities, long term liabilities and owner’s equity: definition, classification, recognition, measurements, valuation, presentation and disclosure on financial statements, accounting for partnership: organization, operation, dissolution, liquidation, financial statements preparation and presentation, accounting for corporation: organization, issuance of stock, increase and decrease of capital, additional paid- in capital, earnings per share, retained earnings, appropriated retained earnings, liquidation, and statements of change in shareholders’ equity , preparation and presentation, accounting for employee benefits, and lease accounting |
| BAC3608 | FINANCIAL REPORT AND FINANCIAL STATEMENT ANALYSIS | BUSINESS ADMINISTRATION | BAC 3608 Financial Report and Financial Statement Analysis 3 (3-0-6) Prerequisites: BBA 2101 Fundamentals of Managerial Accounting BFN 3101 Corporate Finance Reading and interpreting financial statements, analyzing, criticizing departmental financial matters, stockholders’ equity, investment, capital expansion, and division of profit, analysis and interpretation of financial statements, techniques employed in financial statement analysis, presentation of reports to stockholders and interested public, the principles employed in analyzing assets from the viewpoint of investment, profitability and other factors that affect price of securities, forecasting and analysis of security market environment, and critical problem solving. |
| BAC3614 | TAXATION I | BUSINESS ADMINISTRATION | BAC 3614 Taxation I 3 (3-0-6) Prerequisite: LLB 1501 Business Law (For Non-Law students) Factors relating to taxes paid by individuals and business enterprises: principles and features of taxation according to Revenue Codes; methods of various tax liability appraisal and collection such as personal income tax, corporate tax, business tax, custom, excise tax, duties and stamps, and other kinds of taxes involved in business. |
| BAC3615 | TAXATION II | BUSINESS ADMINISTRATION | BAC 3615 Taxation II 3 (3-0-6) Prerequisites: BBA 1103 Fundamentals of Financial Accounting BAC 3614 Taxation I Types of business firms that must prepare accounting in compliance with law and regulations of Revenue Codes including the comparative study of preparing accounting based on Generally Accepted Accounting Principles and based on Revenue Codes, principles for determining income tax for both personal and corporate income taxes, withholding tax, value added tax, special business tax, custom, excise tax, duties and stamps, accounting principles for taxable revenue and expense, including valuation of assets and liabilities, and depreciation in calculation of taxable income and practical problems related to tax accounting. |
| BAC3626 | HOTEL ACCOUNTING | BUSINESS ADMINISTRATION | BAC 3626 Hotel Accounting 3 (3-0-6) Prerequisite: BBA 1103 Fundamentals of Financial Accounting Accumulation of data and preparation of reports on the performance of various hotel functions: room rentals, food and beverage, including indoor, banquet and outdoor catering, entertainment, laundry and other services, foreign exchange, arcade rental income and other franchise income such as limousine rentals, parking, exhibition stalls, sauna and health clubs, massage parlors, sports centers, control systems, periodical performance appraisals and analysis of variances for corrective action. |
| BAC3632 | COST ACCOUNTING | BUSINESS ADMINISTRATION | BAC 3632 Cost Accounting 3 (3-0-6) Prerequisite: BBA 2115 Fundamentals of Managerial Accounting Cost concepts, cost terms, definition, importance and usefulness of cost accounting information for planning and controlling under certain and uncertain circumstances, cost accumulation, techniques in cost analysis, preparing production cost reports, accounting procedures for raw materials, labor and overhead costs as well as various cost accounting approaches: job-order accounting, process costing, joint-product and by-product costs, spoilage, waste, defect, and scrap, cost control by means of standard costs; analysis of variances; cost volume profit relationship; variable costing system; budgeting and planning; pricing and transfer price; and activity base costing. |
| BAC3643 | AUDITING | BUSINESS ADMINISTRATION | BAC 3643 Auditing 3 (3-0-6) Prerequisite: BAC 3602 Intermediate Accounting I OR BAC 3603 Intermediate Accounting II Auditing conceptual framework, auditing standards, law and professional acts, roles and responsibilities of external auditors, accepting auditing jobs, professional ethics and accountability, audit planning, fraud and errors in auditing process, auditing reports and procedures: assets, liabilities, owners’ equity, revenue and expenses, internal control, risk assessments, risk control as well as audit decision making and evidence accumulation, preparation of working paper, auditor’s report, and guidelines on auditing by computer. |
| BAC3644 | INTERNAL CONTROL AND AUDIT | BUSINESS ADMINISTRATION | BAC 3644 Internal Control and Internal Audit 3 (3-0-6) Prerequisite: BAC 3602 Intermediate Accounting I OR BAC 3603 Intermediate Accounting II Performance of an internal audit in terms of an independent appraisal function which serves to examine and evaluate the adequacy and effectiveness of an organization’s system on internal control and its overall quality of performance, furnishing top management with analysis, appraisals, recommendations, counsel, and information concerning the activities audited, internal auditing process, internal auditing skills, management control and Introduction to Management Information Systems, and audit environment. |
| BAC4605 | INTERNATIONAL ACCOUNTING | BUSINESS ADMINISTRATION | BAC 4605 International Accounting 3 (3-0-6) Prerequisite: BBA 1103 Fundamentals of Financial Accounting BAC 2101 Fundamentals of Managerial Accounting Accumulation and recording of accounting data for business firms with multinational presence, including analysis and reporting of these by function, products, product lines and by country/location for proper presentation of operational results to top management, and update of International financial Reporting Standard--IFRS , interpretation of IFRS and accounting applied in Asian countries. |
| BAC4607 | ADVANCED ACCOUNTING I | BUSINESS ADMINISTRATION | BAC 4607 Advanced Accounting I 3 (3-0-6) Prerequisites: BAC 3602 Intermediate Accounting I BAC 3603 Intermediate Accounting II Specific accounting procedures: joint venture, consignment sale, installment sale, real estate, construction contract, funds accounting, not for profits organization, home office and branch accounting for both domestic and foreign countries, accounting procedures regarding currency exchange, accounting policy, change in accounting estimate, correction of errors, and preparation of financial statements from incomplete records. |
| BAC4608 | ADVANCED ACCOUNTING II | BUSINESS ADMINISTRATION | BAC 4608 Advanced Accounting II 3 (3-0-6) Prerequisites: BAC 3602 Intermediate Accounting I BAC 3603 Intermediate Accounting II Accounting principles and methods for business combination, investment in associated and subsidiary companies, preparation of consolidated financial statements, statement of realization and liquidation, accounting for statement of affairs, receiverships, accounting for foreign currency translation, accounting for trouble debt restructuring, preparation statement of change in stockholders’ equity, comprehensive income statements, and statement of cash flows for both separated and consolidated statements. |
| BAC4609 | ACCOUNTING THEORY | BUSINESS ADMINISTRATION | BAC 4609 Accounting Theory 3 (3-0-6) Prerequisites: BAC 3602 Intermediate Accounting I BAC 3603 Intermediate Accounting II Evolution, structure, and concept of accounting, emphasis on comprehensive theories with reference to design of holistic accounting systems, definitions and nature of the accounting and accounting theories, theory verification, accounting history, alternative accounting theories and the role of theories in financial accounting and standard setting in assets, liabilities, owner’s equity, revenues including information disclosure in financial statements preparation. |
| BAC4611 | SEMINAR IN ACCOUNTING | BUSINESS ADMINISTRATION | BAC 4611 Seminar in Accounting 3 (3-0-6) Prerequisite: BAC 4607 Advanced Accounting I Discussion and analysis of using accounting conceptual framework for financial reporting and financial reporting standards as guidelines for practice, contemporary, new, current, interesting accounting issues, updating new accounting standards, rules, regulations related to generally accepted accounting principles in both international and national levels, concepts and principles of code of conduct, code of best practice, and code of accounting professional ethics, practical problems in field of financial accounting, managerial accounting and related field, using case study, academic paper, article, and field research. |
| BAC4614 | TAX PLANNING | BUSINESS ADMINISTRATION | BAC 4614 Tax Planning 3 (3-0-6) Prerequisite: BAC 3614 Taxation I BAC 3615 Taxation II Taxation planning for personal income tax, corporate income tax, withholding tax, value- added tax, and other types of taxes for paying tax accurately under revenue codes, and responsibility for society. |
| BAC4616 | BUSINESS AND ACCOUNTING PROFESSION ETHICS | BUSINESS ADMINISTRATION | BAC 4616 Business and Accounting Profession Ethics 3 (3-0-6) Prerequisite: BAC 3644 Internal Control and Internal Audit Introduce professional ethics in the accounting and business, discuss the fundamental ethical issues of business and society, roles and responsibilities of the accounting and auditing profession, ethical behavior by management, including legal and professional guidelines that address the ethical concerns of society. |
| BAC4641 | PROBLEMS IN AUDITING | BUSINESS ADMINISTRATION | BAC 4641 Problems in Auditing 3 (3-0-6) Prerequisite: BAC 3643 Auditing Practices and problems in auditing, use of accounting principles in auditing financial statements, patterns for different types of industries, and statements of certified public accountant institutes that often raise important problems for accountants to consider, using case study analysis in teaching and learning. |
| BAC4643 | SEMINAR IN AUDITING | BUSINESS ADMINISTRATION | BAC 4643 Seminar in Auditing 3 (3-0-6) Prerequisite: BAC 4641 Problems in Auditing Review of auditing problems, principles and practices in auditing accounts, legal aspects in auditing, and other related topics including the current issues related to auditing. |
| BAC4646 | ACCOUNTING INFORMATION SYSTEMS | BUSINESS ADMINISTRATION | BAC 4646 Accounting Information Systems 3 (3-0-6) Prerequisites: BAC 3643 Auditing BAC 3644 Internal Control and Internal Audit Nature, elements and procedures of the accounting information system including the rational data base concepts and design, system development and documentary techniques as well as the computer based information systems controls, computer fraud and its security, the design of data flow diagrams and system flowchart, accounting cycle of various transactions such as revenue, expenditure and production cycle, payroll cycle and reporting system. |
| BAC4647 | ACCOUNTING SOFTWARE PACKAGES | BUSINESS ADMINISTRATION | BAC 4647 Accounting Software Packages 3 (3-0-6) Prerequisites: BBA 1102 Data and Information Literacy BAC 4646 Accounting Information Systems A study on the utilization of computer software applications in accounting, including the systems of receivables, payable, payroll, cash, inventory and labor cost. The course will also study the process of using software applications from the designing of the chart of accounts, entering data, as well as the construction of financial and management reports available for the needs of management for decision-making. |
| BAC4648 | IT AUDITING | BUSINESS ADMINISTRATION | BAC 4648 IT Auditing 3 (3-0-6) Prerequisites: BAC 3643 Auditing BDM 2111Introduction to Management Information Systems Professional auditing work in terms of examining and analyzing computerized financial and non- financial operations in an enterprise to ensure the integrity and reliability of the computerized systems, understanding and appreciation of fundamental concepts of EDP audit, computer audit tools and techniques used in EDP audit, importance of control and audit of mini-and micro-computer systems, EDP controls, and concurrent auditing techniques. |
| BAC4654 | DATA ANALYTICS AND AUTOMATION IN ACCOUNTING INFORMATION SYSTEM | BUSINESS ADMINISTRATION | BAC 4654 Data Analytics and Automation in Accounting 3 (3-0-6) Information System Prerequisite: BAC 4646 Accounting Information System Definition and important of data analytic and automation, utilize digital internal audit by using analytic robotic process automation, and cognitive intelligence to improve audit quality and manage risk more effectively. |
| BAC4656 | CORPORATE GOVERNANCE | BUSINESS ADMINISTRATION | - |
| BBA1001 | BUSINESS EXPLORATION | BUSINESS ADMINISTRATION | BBA 1001 Business Exploration 3 (3-0-6) This is an introductory business course to explore different aspects of business including fundamental principles of organization, legal forms of business ownership, business activities concerning management, production, marketing, accounting, and finance. Business activities in practice and business potential exploration are designed as learning activities of this course. |
| BBA1007 | DATA ANALYSIS FOR ENTREPRENEURS | BUSINESS ADMINISTRATION | BBA 1007 Data Analytics for Entrepreneurs 3 (2-2-5) Application of data analytics concept in business. The topics include data collection, data preparation /cleansing, application of basic statistical methods to data analysis, result presentation, and visualization. |
| BBA1013 | ENTREPRENEURIAL FINANCE | BUSINESS ADMINISTRATION | BBA 1013 Entrepreneurial Finance (For Non-MSME Students) 3 (3-0-6) Fundamental financial knowledge and financial tools for business including types of businesses, sources of fund raising, financial instruments, time value of money, working capital management, forecasting and planning for investment needs, financial statements analysis as well as capital budgeting and feasibility analysis in making an effective business decision. |
| BBA1101 | SEMINAR IN BUSINESS I | BUSINESS ADMINISTRATION | - |
| BBA1102 | DATA AND INFORMATION LITERACY | BUSINESS ADMINISTRATION | BBA 1102 Data and Information Literacy 3 (2-2-5) Fundamental concepts and hands-on learning of data and information literacy. Exploratory data analysis. Identification, location, evaluation, and usage of information for issue or problem at hand. |
| BBA1103 | FUNDAMENTALS OF FINANCIAL ACCOUNTING | BUSINESS ADMINISTRATION | - |
| BBA1104 | FUNDAMENTALS OF MARKETING | BUSINESS ADMINISTRATION | BBA 1104 Fundamentals of Marketing 3 (3-0-6) Prerequisite: BBA 1001 Business Exploration Basic concepts of marketing consist of the components of marketing mix. The course content includes the basic knowledge of consumer behavior, target markets, product strategies, pricing strategies, channels of distribution strategies, integrated marketing communications strategies and the uses of information technology in marketing. |
| BBA1110 | SEMINAR IN BUSINESS I | BUSINESS ADMINISTRATION | BBA 1110 Seminar in Business I 1 (1-0-2) Introduction to various business perspectives and current business trends, aiming to enhance the students’ business knowledge. |
| BBA1111 | BUSINESS ESSENTIAL: A DESIGN THINKING APPROACH | BUSINESS ADMINISTRATION | BBA 1111 Business Essential: A Design Thinking Approach 3 (3-0-6) A comprehensive grasp of the essential concepts, principles, and methodologies that underpin contemporary business operations, preparing students for roles as proficient entrepreneurs and professionals. Fundamentals of design thinking with the principles, approaches of design thinking in the business context, a human-centered approach to innovation, nurturing skills in empathy, ideation, and prototyping for business purposes, hands-on practical experience of the design thinking process. BBA. 1112 Digital Literacy 3 (2-2-5) Introduction of basic digital skills for office environments, online collaboration, basic internetworking and information security, and digital transformation trends. BBA. 1113 Mathematics for Business 3 (3-0-6) Prerequisite: BG 0012 or BG 0220 Applications of linear functions, quadratic, exponential and logarithmic functions, financial mathematics and optimization methods including linear programming BBA. 1114 Microeconomics 3 (3-0-6) Prerequisite: For Martin de Tours School of Management Students Microeconomic concepts and theories in making decisions at individual and market levels focusing on pricing mechanism, demand and supply analysis, elasticity, market equilibrium, consumer behavior, costs, productivity, profit-maximization, market structures, and the applications of microeconomic theories in business settings. |
| BBA1112 | DIGITAL LITERACY | BUSINESS ADMINISTRATION | - |
| BBA1114 | MICROECONOMICS | BUSINESS ADMINISTRATION | - |
| BBA1120 | SEMINAR IN BUSINESS II | BUSINESS ADMINISTRATION | BBA 1120 Seminar in Business II 1 (1-0-2) Interactive exploration of contemporary topics, trends, and issues within the realm of business focusing on topics related to career preparation, ethical dilemmas in business, corporate social responsibility, and other relevant topics. |
| BBA1121 | MARKETING IN PRACTICE | BUSINESS ADMINISTRATION | BBA 1121 Marketing in Practice 3 (3-0-6) Prerequisite: BBA1111 Business Essential: A Design Thinking Approach Marketing basics and concepts, marketing environment, consumer buying behavior, customer value, product life cycle, market targeting, positioning, market segmentation, marketing mix, product, price, place, promotion, digital marketing tools, branding, brand communications, learning through workshop, project, gamifications, case study, and discussion. |
| BBA1123 | MANAGEMENT IN DYNAMIC CONTEXT | BUSINESS ADMINISTRATION | BBA 1123 Management in Dynamic Contexts 3 (3-0-6) Prerequisite: BBA 1111 Business Essential: A Design Thinking Approach Exploration of contemporary management principles and practices by adopting a forward- thinking approach; designed to equip students with indispensable skills of problem-solving and agile decision-making to respond effectively to rapid changes and disruptions in business contexts as competent and innovative managers. |
| BBA1124 | MACROECONOMICS | BUSINESS ADMINISTRATION | BBA 1124 Macroeconomics 3 (3-0-6) Prerequisite: For Martin de Tours School of Management Students Overall picture of economic systems and theories including gross domestic product, national income, economic growth, inflation, saving and investment, foreign exchange market, role of government and Central Bank in fiscal and monetary policies, aggregate expenditure, aggregate demand and supply, balance of trade, balance of payment, mechanism for allocating scarce resources, business cycle, international trade policies, basic economic development, economic problems, and economic decisions. |
| BBA1125 | FUNDAMENTALS OF FINANCIAL ACCOUNTING | BUSINESS ADMINISTRATION | BBA 1125 Fundamentals of Financial Accounting 3 (3-0-6) Prerequisite: For Martin de Tours School of Management Students Conceptual framework for financial reporting, analysis of business transactions, using basic double-entry system in recording process to complete the accounting cycle: journalizing, posting to the ledgers and preparation of trial balance, adjusting entries, worksheets and closing entries, as well as special journals and preparation of basic financial statements and also including basic accounting theory pertaining to accounting for service and merchandising firms: cash, receivable, merchandise inventory, property, plant and equipment, natural resources, intangible assets, investments, liabilities, owner’s equity, and voucher system. |
| BBA2002 | ECONOMICS AND FINANCIAL ENVIRONMENT | BUSINESS ADMINISTRATION | - |
| BBA2101 | FUNDAMENTALS OF MANAGERIAL ACCOUNTING | BUSINESS ADMINISTRATION | - |
| BBA2102 | ORGANIZATION AND MANAGEMENT | BUSINESS ADMINISTRATION | BBA 2102 Organization and Management 3 (3-0-6) Prerequisite: BBA1001 Business Exploration Importance of theories of organization and management in traditional perspectives and contemporary perspectives. Functions of management are emphasized including organizational strategy, organizational structure, human capital management, motivation and leading people in organization and controlling process and strategy. |
| BBA2103 | CORPORATE FINANCE | BUSINESS ADMINISTRATION | BBA 2103 Corporate Finance 3 (3-0-6) Pre-requisite: BBA2002 Economic and Financial Environment OR BBA 1003 Introduction to Microeconomics and Personal Finance (Only for Art students) Introduction to corporate financial management and a comprehensive overview of managerial perspectives for financial managers in making effective as well as ethical investment and financing decisions, including time value of money, risk and return, cost of capital, valuation of stocks and bonds, project evaluation using capital budgeting decision- analysis tools, risk analysis in project evaluation, impact of financial leverage on cost of capital and valuation, dividend policy, financial statement analysis, working capital management as well as the use of MS- Excel functions in helping calculating and making financial decisions. |
| BBA2104 | GLOBAL STRATEGY AND COMMUNICATION | BUSINESS ADMINISTRATION | - |
| BBA2105 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | BUSINESS ADMINISTRATION | BBA 2105 Operations and Supply Chain Management 3 (3-0-6) Pre-requisites: BBA 2102 Organization and Management Basic concepts of operations management, productivity measurement, operations and process selection, forecasting, capacity planning, quality management, inventory management, project management, and supply chain management. |
| BBA2106 | SEMINAR IN BUSINESS II | BUSINESS ADMINISTRATION | - |
| BBA2111 | NAVIGATING GLOBAL BUSINESS ENVIRONMENT | BUSINESS ADMINISTRATION | BBA 2111 Navigating Global Business Environment 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Contexts Navigating the intricate realm of international business; emphasize the practical applications in real-world scenarios to foster the development of global business skills; identify potential opportunities and risks while comprehending the intricacies of cross- border operations, cultural diversity, economic trends, and geopolitical influences in the current interconnected global business environment. |
| BBA2112 | DATA ANALYTICS ESSENTIALS | BUSINESS ADMINISTRATION | BBA 2112 Data Analytics Essentials 3 (2-2-5) Prerequisite: BBA1112 Digital Literacy Introduction of essential data analytics and visualization skills. The topics cover data acquisition, data cleansing and transformation, multi-dimensional data analysis, and data visualization. |
| BBA2113 | INTERCULTURAL COMMUNICATION AND NEGOTIATION | BUSINESS ADMINISTRATION | BBA 2113 Intercultural Communication and Negotiation 3 (3-0-6) Prerequisite: BBA1111 Business Essential: A Design Thinking Approach An immersive and skill-focused exploration of effective communication and negotiation across diverse cultural contexts aims at equipping students with practical skills to bridge intercultural gaps. |
| BBA2114 | FINANCIAL ENVIRONMENT AND FINANCIAL PLANNING | BUSINESS ADMINISTRATION | BBA 2114 Financial Environment and Financial Planning 3 (3-0-6) Prerequisite: Completion of 30 credits Introduction to financial environment including financial system, financial institutions, financial instruments, financial markets, interest rates, principles of finance, time value of money as well as introduction to personal financial planning including meaning, importance, and process of personal financial planning, time value of money application, liquidity management, financial products and instruments, data collection and personal financial statement analysis, taxation, ethical and regulatory issues as well as roles and responsibilities of financial planners. |
| BBA2115 | FUNDAMENTALS OF MANAGERIAL ACCOUNTING | BUSINESS ADMINISTRATION | BBA 2115 Fundamentals of Managerial Accounting 3 (3-0-6) Prerequisite: BBA 1125 Fundamentals of Financial Accounting Role that managerial accounting plays in servicing informational needs of managers in planning, organizing and controlling through study of systematic structuring of business decisions and identifying the information relevant to decision making, profit planning and budgeting, cost-volume-profit analysis, responsibility accounting, preparation statement of cash flows and segment report. |
| BBA2120 | SEMINAR IN BUSINESS IV | BUSINESS ADMINISTRATION | BBA 2120 Seminar in Business IV 1 (1-0-2) In-depth exploration of specialized topics and advanced concepts in business field designed to challenge and engage the students to solve intricate business problems. |
| BBA2121 | CONSUMER BEHAVIOR AND INSIGHTS | BUSINESS ADMINISTRATION | BBA 2121 Consumer Behavior and Insights 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice BBA 1112 Digital Literacy The critical thinking, creativity, and adept data analytics skills. The comprehensive exploration of the factors influencing consumer choices and preferences, psychological and socio cultural dimensions to unravel the complexities behind decision-making processes, through interactive discussions, and hands-on projects, analyzing the real-world consumer trends, harnessing data- driven methodologies to extract valuable insights. Synthesizing theory and practical application, emerging with a profound understanding of consumer behavior, poised to make informed strategic decisions in diverse industries. |
| BBA2122 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | BUSINESS ADMINISTRATION | BBA 2122 Operations and Supply Chain Management 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Contexts Principles and practices of operations and supply chain management in the context of modern business environment including strategic importance of effective operations and supply chain management in achieving organizational goals and competitive advantage, introduction to logistics, operations management, sourcing, and environmental sustainability and application of data analytics to supply chain problems. |
| BBA2123 | ESSENTIAL STRATEGIES FOR SUSTAINABLE BUSINESS | BUSINESS ADMINISTRATION | BBA 2123 Essential Strategies for Sustainable Business 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Contexts Essential skills to become a successful professional strategist; providing a solid foundation in strategic management by developing student’s ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation, applying a case-based approach to reinforce understanding of various strategic tools and their implications; and encouraging student engagement through interactive discussions and presentations. |
| BBA2124 | CORPORATE FINANCE MANAGEMENT | BUSINESS ADMINISTRATION | BBA 2124 Corporate Financial Management 3 (3-0-6) Prerequisite: BBA 2114 Financial Environment and Financial Planning and BBA 1113 Mathematics for Business (For Martin de Tours School of Management and Economics Students) BEC 1210 Macroeconomics I and BBA 1113 Mathematics for Business (For Business Economics Students) ENX 2221 Entrepreneurial Finance (For Design and Digital Innovation Students) BBA 1003 Introduction to Microeconomics and Personal Finance (For other Non- Martin de Tours School of Management and Economics Students) Introduction to corporate financial management and a comprehensive overview of managerial perspectives for financial managers in making effective as well as ethical investment and financial decisions, including time value of money, risk and return, cost of capital, stock and bond valuation, project evaluation using capital budgeting decision- analysis tools, risk analysis in project evaluation, impact of financial leverage on cost of capital and valuation, financial statement analysis, working capital management as well as the application of MS-Excel functions in making financial decisions. |
| BBA2125 | DEVELOPING LEADERSHIP AND SUSTAINABILITY MINDSETS | BUSINESS ADMINISTRATION | BBA 2125 Developing Leadership and Sustainability Mindsets 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Contexts Essential skills and strategies to lead with purpose, emphasizing effective leadership practice, sustainable decision-making, and the deepening of ethical insights, guide students to embark on a journey of transformational growth through interactive learning, workshops, discussions, and exercises. |
| BBA3101 | BUSINESS RESEARCH | BUSINESS ADMINISTRATION | - |
| BBA3111 | BUSINESS RESEARCH | BUSINESS ADMINISTRATION | BBA 3111 Business Research 3 (3-0-6) Prerequisite: BBA 1122 Statistics for Business Business research for business decision-making and problem-solving. The course covers the necessary skills and requirements for a problem discovery, literature review, scope of research and relevant methods and techniques to design a research project, research tool, qualitative and quantitative data collection, data processing, data analysis and presentation of data in appropriate report format. |
| ACT3608 | FINANCIAL REPORT AND FINANCIAL STATEMENT ANALYSIS | ACCOUNTING | - |
| ACT3614 | TAXATION I | ACCOUNTING | - |
| ACT3615 | TAXATION II | ACCOUNTING | - |
| ACT4641 | PROBLEMS IN AUDITING | ACCOUNTING | - |
| ACT4643 | SEMINAR IN AUDITING | ACCOUNTING | - |
| BBA1002 | MICROECONOMICS | BUSINESS ECONOMICS | - |
| BEC1210 | MACROECONOMICS I | BUSINESS ECONOMICS | BEC 1210 Macroeconomics I 3 (3-0-6) Overall picture of economic systems and theories including gross domestic product, national income, economic growth, S-curve, inflation, saving and investment, foreign exchange market, role of government and Central Bank in fiscal and monetary policies, aggregate expenditure, aggregate demand and supply, balance of trade, balance of payment, mechanism for allocating scarce resources, business cycle, international trade policies, basic economic development, economic problems, and economic decisions. |
| BEC2101 | MICROECONOMICS II | BUSINESS ECONOMICS | - |
| BEC2303 | FUNDAMENTAL OF ECONOMETRICS | BUSINESS ECONOMICS | BEC 2303 Fundamentals of Econometrics 3 (3-0-6) Prerequisite: BEC 1302 Basic Probability Theory and Statistics Introduction to statistical techniques of estimation and its applications in business and economics such as assessing the impacts of business strategies and policies on firm performance; practical issues when analyzing bivariate and multivariate business and economic data; business and economics applications of linear regression models; regression model specification such as, the use of different functional forms and dummy variables; hypothesis testing; and the application of econometric methods to analyze data using software packages. |
| BEC2310 | CALCULUS | BUSINESS ECONOMICS | BEC 2310 Calculus 3 (3-0-6) Prerequisite: BBA 1113 Mathematics for Business In-depth exploration of mathematical concepts such as functions, limits, continuity, differentiation, implicit differentiation, numerical methods utilizing Newton's approach, the application of Taylor's theorem for approximations, the analysis of convex and concave functions, fundamental principles of minimization and maximization, examination of the Riemann integral, comprehensive study of integration and differential equations, exploration of partial differentiation, scrutiny of gradient, meticulous examination of the Hessian matrix, and an intricate exploration of double integrals. |
| BEC2311 | APPLIED ECONOMETRICS | BUSINESS ECONOMICS | BEC 2311 Applied Econometrics 3 (3-0-6) Prerequisite: BBA 1122 Statistics for Business Apply statistical techniques of estimation and its applications in business and economics such as assessing the impacts of business strategies and policies on firm performance, practical issues when analyzing bivariate and multivariate business and economic data, business and economics applications of linear regression models; regression model specification such as, the use of different functional forms and dummy variables, and hypothesis testing. Detect real-world data issues when using classical regression analysis, such as multicollinearity, influential data, heteroscedasticity, autocorrelation, measurement errors, endogeneity, and non-linearity as well as approaches to address these issues such as instrumental variable, logit and probit regressions, and panel data estimation. Practical applications of all topics and how to choose the appropriate tool for an empirical study and interpretation of the estimated results obtained from econometric software. |
| BEC3010 | PROFESSIONAL SEMINAR IN BUSINESS ECONOMICS | BUSINESS ECONOMICS | BEC 3010 Professional Seminar in Business Economics 1 (1-0-2) Special seminar course tailored to provide in-depth and specialized knowledge and skills in business and economics through interactive workshop and training that aims to develop the students’ employability skills. |
| BEC3110 | MICROECONOMICS II | BUSINESS ECONOMICS | BEC 3110 Microeconomics II 3 (3-0-6) Prerequisite: BBA 1114 Microeconomics BEC 2410 Economic Reasoning BEC 2310 Calculus Theory of consumer choices such as analysis of consumer preference and utility maximization; theory of production such as profit maximization, cost minimization, and demand for factors of production; an analysis of general equilibrium and welfare economics. |
| BEC3113 | INDUSTRIAL ORGANIZATION | BUSINESS ECONOMICS | BEC 3113 Industrial Organization 3 (3-0-6) Prerequisite: BEC 3112 Managerial Economics How firms organize their operations and how external environments affect their decisions. Topics include the organization and structure of production; market structure; measurement of market concentration and industry analysis; competition issues, such as cartels and mergers; antitrust policy, and analysis of regulatory consequences. |
| BEC3314 | COST AND BENEFIT ANALYSIS | BUSINESS ECONOMICS | BEC 3314 Cost and Benefit Analysis 3 (3-0-6) Prerequisite: BBA 1114 Microeconomics BEC 3112 Managerial Economics Conceptual, analytical, and critical thinking skills needed to undertake cost-benefit analysis for evaluating projects/policies in real-world situations; gain a broad understanding of the economic theory underlying cost-benefit analysis, identification and valuation of costs and benefits, investment decision criteria, the social discount rate, and concept of social return on investment. |
| BEC3411 | SENIOR PROJECT I | BUSINESS ECONOMICS | BEC 3411 Senior Project I 3 (3-0-6) Prerequisite: BEC 3311 Time Series Analysis and Forecasting BEC 3312 Business Intelligence Development of analytical and research skills integrating what students have learned in the program to conduct a project with an applied area of economics. Skills include literature review, research methodology, data collection and data analysis, and report writing. |
| BEC3418 | INTERNATIONAL ECONOMICS | BUSINESS ECONOMICS | - |
| BIS3587 | PRINCIPLES OF ELECTRONIC COMMERCE | BUSINESS INFORMATION SYSTEMS | - |
| BIS3635 | DATABASE SYSTEMS | BUSINESS INFORMATION SYSTEMS | - |
| BIS4697 | CURRENT TOPIC IN BUSINESS INFORMATION SYSTEMS | BUSINESS INFORMATION SYSTEMS | - |
| BIS4699 | ADVANCED TOPIC IN BUSINESS INFORMATION SYSTEMS | BUSINESS INFORMATION SYSTEMS | - |
| BIS4788 | DATA WAREHOUSE AND DATA MINING | BUSINESS INFORMATION SYSTEMS | - |
| BIS4858 | INFORMATION SYSTEMS SECURITY | BUSINESS INFORMATION SYSTEMS | - |
| BIS4875 | STRATEGIC TECHNOLOGY MANAGEMENT | BUSINESS INFORMATION SYSTEMS | - |
| DDI1111 | ENTREPRENEURIAL INSPIRATION | DESIGN AND DIGITAL INNOVATION | DDI 1111 Entrepreneurial Inspiration 1 (1-0-2) Process of being mentally stimulated to be an entrepreneur including self-discovering, goal setting, opportunity identification, self-preparation and development, life-long learning, and acknowledgement of the social value of their businesses. |
| DDI1121 | DIGITAL MARKETING | DESIGN AND DIGITAL INNOVATION | DDI 1121 Digital Marketing 2 (2-0-4) Fundamental concepts of digital marketing, including digital environment, cyber laws, ethical issues, challenges, trends, channels, tools, platforms, and digital strategy formulation to implement and enhance marketing performance of goods and services. |
| DDI1122 | CONSUMER RESEARCH FOR STRATEGIC DECISION MAKING | DESIGN AND DIGITAL INNOVATION | DDI 1122 Consumer Research for Strategic Decision Making 2 (2-0-4) Advanced methods for gaining a deep understanding of consumer behavior through effective question formulation and research design. Students will learn qualitative and quantitative techniques, including in-depth interviews, focus groups, and advanced survey design. The course emphasizes the transformation of collected data into actionable insights using analysis and data visualization. Topics include thematic analysis and strategic decision-making frameworks. With these skills, students will be able to derive meaningful insights from consumer data and apply them to develop strategic business decisions and innovative solutions in the digital age. |
| DDI1123 | GLOBAL BUSINESS AND COMMERCIALIZATION | DESIGN AND DIGITAL INNOVATION | DDI 1123 Global Business and Commercialization 3 (3-0-6) Process of developing and introducing new products and brands for different culture markets, global product and brand strategies, brand valuation and impacts on building global brand image, global pricing strategies, international competition and negotiation on pricing, global marketing plan, market selection techniques and global positioning strategies. |
| DDI1221 | GRAPHIC COMMUNICATION AND PRESENTATION | DESIGN AND DIGITAL INNOVATION | DDI 1221 Graphic Communication and Presentation 2 (2-0-4) Essential methods of presentation, emphasizing upon concepts, theories and skills of using various media and techniques, ranging from two-dimensional presentation to three- dimensional modeling for communicating ideas. |
| DDI1222 | DESIGN THINKING FOR CREATIVES | DESIGN AND DIGITAL INNOVATION | DDI 1222 Design Thinking for Creatives 2 (2-0-4) Introduction to the various fundamental aspects of design processes and working methodologies through an investigation on subjects including; design-thinking steps/processes, contextual analysis, human-centred design, materiality, and principles of a good design. Simultaneously, developing design-related skillsets and a critical mindset through heuristic practices and design-related exercises. |
| DDI1321 | AGILE METHODS | DESIGN AND DIGITAL INNOVATION | DDI 1321 Agile Methods 2 (2-0-4) Agile concept and methodologies as applied in software engineering process and its significance in modern technology innovations. Students learn how agile is used to design and develop rapid prototypes and products that meet the changing needs of the customers. |
| DDI1322 | APPLICATION DESIGN AND CODING | DESIGN AND DIGITAL INNOVATION | DDI 1322 Application Design and Coding 2 (2-0-4) A practical approach to application development and coding for beginners, focusing on the design and development of real-world software, using modern development methods and tools. Students learn about the architecture, the development process, and the actual hands-on implementation of web and mobile applications. |
| DDI2140 | WORKSHOP II | DESIGN AND DIGITAL INNOVATION | DDI 2140 Workshop II Non-Credit Prerequisite: DDI 2130 Workshop I Implementation of the proposed individual/group project on an area or a topic of interest. |
| DDI2141 | BUSINESS NETWORKING | DESIGN AND DIGITAL INNOVATION | DDI 2141 Business Networking 2 (2-0-4) Fundamentals of business networking, focusing on how to build and maintain professional relationships, with a focus on networking etiquette, personal branding, leveraging social media, attending business events, and fostering long-term connections. |
| DDI2142 | BRAND-DRIVEN INNOVATION | DESIGN AND DIGITAL INNOVATION | DDI 2142 Brand-Driven Innovation 2 (2-0-4) The integration of branding, design and innovation, bringing brand strategy to life through a value proposition and tangible customer experience for the sustainable growth. Emphasizing on brand building process, brand insights, brand touch points, customer journey mapping, brand archetype andbrand identity, brand personality, brand communications and essential brand strategies to maximize brand equity through continuous innovation. |
| DDI2143 | ENTREPRENEURIAL ACCOUNTING | DESIGN AND DIGITAL INNOVATION | DDI 2143 Entrepreneurial Accounting 2 (2-0-4) Integrated set of theories and application of accounting for entrepreneurs are emphasized. Accounting issues for entrepreneurs related to fundamental accounting, cash flow and balance sheet management, and managerial accounting are included. |
| DDI2144 | ECONOMICS FOR ENTREPRENEUR | DESIGN AND DIGITAL INNOVATION | DDI 2144 Economics for Entrepreneur 2 (2-0-4) Integrated set of theories and application of economics for entrepreneurs are emphasized. Economic issues for entrepreneurs related to the cost-benefit analysis, opportunity cost, technology, gross domestic product, aggregate demand, and factors affecting macroeconomic environment are included. |
| DDI2231 | DESIGN STUDIO I | DESIGN AND DIGITAL INNOVATION | DDI 2231 Design Studio I 2 (2-0-4) A hands-on exploration into the principles and practices of design. This course aim to provide students with the chance to engage in the creative process, from conceptualization to execution, within a collaborative studio environment. Through a combination of lectures, hands-on workshops, and project-based learning, student will gain first-hand experience in essential design skills. |
| DDI2241 | DESIGN STUDIO II | DESIGN AND DIGITAL INNOVATION | DDI 2241 Design Studio II 2 (2-0-4) Design Studio II builds upon the fundamental skills acquired in Design Studio 1, challenging students to engage in more multifaceted and interdisciplinary projects. The course delves deeper into advanced design techniques, digital tools, and innovative design solutions. Students will work in individual and collaborative projects which require higher level of critical thinking, technical proficiency and creative problem-solving. The course emphasize the importance of technical feasibility and real-world applications, facilitating the students for their sandbox project or personal design-related endeavors. |
| DDI2341 | DIGITAL TRANSFORMATION | DESIGN AND DIGITAL INNOVATION | DDI 2341 Digital Transformation 2 (2-0-4) Fundamental operations of businesses and industries, paradigms and management practices of digital-centric businesses, digital revolution, management disciplines for successful business transformation, digital technologies enabling development of new operational process, customer experience and business model, use of digital technologies for established organizations or new ventures. |
| DDI3411 | SELECTED TOPIC IN MULTIDISCIPLINARY SKILLS:BUSINESS OF ESPORTS | DESIGN AND DIGITAL INNOVATION | - |
| DDI3481 | SELECTED TOPIC IN MULTIDISCIPLINARY SKILLS:THE ARTS OF EXPRESSION AND COMMUNICATION | DESIGN AND DIGITAL INNOVATION | - |
| ENX2222 | ENTREPENEURIAL ACCOUNTING | DESIGN AND DIGITAL INNOVATION | ENX 2222 Entrepreneurial Accounting 2 (2-0-4) Integrated set of theories and application of accounting for entrepreneurs are emphasized. Accounting issues for entrepreneurs related to fundamental accounting, cash flow, and balance sheet management, and managerial accounting are included. |
| ENX3441 | SELECTED TOPIC IN DIGITAL TECHNOLOGY: DIGITAL BUSINESS MANAGEMENT I | DESIGN AND DIGITAL INNOVATION | - |
| ENX3461 | SELECTED TOPIC IN DESIGN: BRAND IDENTITY DESIGN | DESIGN AND DIGITAL INNOVATION | - |
| ENX3482 | SELECTED TOPIC IN LANGUAGE AND CULTURE III: CULTURES AND LIFESTYLES | DESIGN AND DIGITAL INNOVATION | - |
| ENX3485 | SELECTED TOPIC IN LANGUAGE AND CULTURE VI | DESIGN AND DIGITAL INNOVATION | - |
| BDM3201 | DIGITAL BUSINESS | DIGITAL BUSINESS MANAGEMENT | BDM 3201 Digital Business 3 (2-2-5) Fundamental concepts and hands-on learning of software-driven, data-driven, and AI- driven digital transformation. Business process management, intelligent business process management, business process automation, blockchain and financial technology, business analytics, cloud computing, Internet of Things (IoT), 5G, artificial intelligence (AI) and machine learning, enterprise resource planning (ERP), robotic process automation (RPA), and cybersecurity. |
| BDM3202 | DIGITAL COMMERCE | DIGITAL BUSINESS MANAGEMENT | BDM 3202 Digital Commerce 3 (2-2-5) Fundamental concepts and hands-on learning of electronic commerce and mobile commerce. Platforms, marketplaces, channels, website, payment systems, enterprise resource planning, digital marketing, customer relationship management, customer experience management, and cybersecurity. |
| BDM3203 | CYBERSECURITY | DIGITAL BUSINESS MANAGEMENT | BDM 3203 Cybersecurity 3 (2-2-5) Fundamental concepts and hands-on learning of cybersecurity for business and users. Threats, attacks, and vulnerabilities. Technologies and tools, architecture and design, identity and access management, risk management, cryptography, public key infrastructure (PKI), and Quantum cryptography. |
| BDM3204 | ENTERPRISE RESOURCE PLANNING | DIGITAL BUSINESS MANAGEMENT | BDM 3204 Enterprise Resource Planning 3 (2-2-5) Fundamental concepts and hands-on learning of enterprise resource planning (ERP) systems for users. Business process management, human resource management, inventory management, sales and marketing management, purchasing and procurement management, financial and accounting management, warehouse and production management, and customer relationship management. |
| BDM3205 | INFORMATION SYSTEMS STRATEGY, MANAGEMENT, AND ACQUISITION | DIGITAL BUSINESS MANAGEMENT | BDM 3205 Information Systems Strategy, Management, 3 (2-2-5) and Acquisition Fundamental concepts and hands-on learning of information systems strategy, management, and acquisition. Exploration of issues and approaches toward acquisition, development, and implementation of plans and policies to achieve efficient/effective information systems. Defining enterprise information systems infrastructure. Supporting strategic, administrative, and operational organizational needs. Assessing information systems infrastructures and emerging technologies to understand how they effects on organizational strategy. Information systems project management, the systematic methodology for initiating, planning, executing, monitoring and controlling, and closing projects. Processes, methods, techniques, and tools that organizations use to manage their information systems projects, and project management and collaboration software. |
| BDM3206 | DIGITAL BUSINESS PROCESS | DIGITAL BUSINESS MANAGEMENT | BDM 3206 Digital Business Process 3 (2-2-5) Fundamental concepts of business process management, business process reengineering, and digital transformation. Case studies from various business industries and hands-on learning of business process diagram using digital drawing tools, and how to communicate effectively to business people. |
| BDM3207 | SYSTEMS ANALYSIS AND DESIGN | DIGITAL BUSINESS MANAGEMENT | BDM 3207 Systems Analysis and Design 3 (2-2-5) Prerequisite: BBA 2112 Data Analytics Essentials Fundamental concepts and hands-on learning of systems analysis and design. Processes, methods, techniques, and tools for analysis of business requirements, project feasibility, system requirements, and conversion of these requirements into detailed system requirements and high-level design specifications. Structured software development life cycle (SDLC), object-oriented analysis and design (unified process/UML), agile methods, and Scrum framework. |
| BDM3208 | ENTERPRISE RESOURCE PLANNING | DIGITAL BUSINESS MANAGEMENT | BDM 3208 Enterprise Resource Planning 3 (2-2-5) Prerequisite: BBA 1112 Digital Literacy Fundamental concepts and hands-on learning of enterprise resource planning (ERP) systems for users. Problems identification, alternatives evaluation, model selection, vendor selection, business requirements analysis, implementation issues, cost/benefit evaluation, and management perspective. |
| BDM3301 | DATA ANALYTICS FUNDAMENTALS | DIGITAL BUSINESS MANAGEMENT | BDM 3301 Data Analytics Fundamentals 3 (2-2-5) Fundamental concepts and hands-on learning of Python programming and relational database management systems. Python interactive development environments, packages, data structures, mathematical operations, functions, control statements, graphics, and web scraping. Data cleansing, descriptive statistics and multivariate models. Relational database management systems, structured query language (SQL), and text file. |
| BDM3302 | DATA MANAGEMENT | DIGITAL BUSINESS MANAGEMENT | BDM 3302 Data Management 3 (2-2-5) Prerequisite: BBA 1112 Digital Literacy Fundamental concepts and hands-on learning of data management. Data management platform, data governance, data architecture, data modeling and design, database and storage management, structured query language (SQL), data normalization and denormalization, data security, data integration and inter-operability, documents and content management, data warehousing and business intelligence, metadata management, and data quality. |
| BDM3303 | DATA MINING | DIGITAL BUSINESS MANAGEMENT | BDM 3303 Data Mining 3 (2-2-5) Prerequisite: BBA 2112 Data Analytics Essentials Fundamental concepts and hands-on learning of data mining. Business understanding, data understanding, data preparation, modeling, evaluation, and deployment. Association, classification, and clustering. |
| BDM3304 | SYSTEMS ANALYSIS AND DESIGN | DIGITAL BUSINESS MANAGEMENT | BDM 3304 Systems Analysis and Design 3 (2-2-5) Fundamental concepts and hands-on learning of systems analysis and design. Processes, methods, techniques, and tools for analysis of business requirements, project feasibility, system requirements, and conversion of these requirements into detailed system requirements and high- level design specifications. Structured software development life cycle (SDLC), object-oriented analysis and design (unified process/UML), and agile methods. |
| BDM3305 | BIG DATA ANALYTICS | DIGITAL BUSINESS MANAGEMENT | BDM 3305 Big Data Analytics 3 (2-2-5) Prerequisite: BBA 2112Data Analytics Essentials Fundamental concepts and hands-on learning of big data analytics and cloud computing technologies. Big data platforms, tools, collection and ingestion, storage, analysis, preprocessing, processing, visualization, and deployment at scale. |
| BDM3306 | ESSENTIAL LOGIC FOR DATA PROFESSIONALS | DIGITAL BUSINESS MANAGEMENT | BDM 3306 Essential Logic for Data Professionals 3 (2-2-5) Fundamental concepts and hands-on learning of programming logic, arithmetic operations, control statements, functions, reading/writing various file formats, modern data structures, data analysis and visualization packages. |
| BDM3405 | DATABASE SYSTEMS | DIGITAL BUSINESS MANAGEMENT | BDM 3405 Database Systems 3 (2-2-5) Fundamental concepts and hands-on learning of relational database management systems and NoSQL databases. Data modeling and implementation, structured query language (SQL), data normalization and demoralization, data integrity, concurrency control, and database administrator. Column-oriented, key-value, document, and graph databases. |
| BDM3415 | BUSINESS INTELLIGENCE | DIGITAL BUSINESS MANAGEMENT | BDM 3415 Business Intelligence 3 (2-2-5) Prerequisite: BBA 2112 Data Analytics Essentials Fundamental concepts and hands-on learning of business intelligence and analytics. Online analytical processing, reporting, automated monitoring, dashboard, and query. Data analysis, data mining, text mining, predictive modeling, multivariate testing, forecasting, and optimization. |
| BDM3424 | INNOVATIVE TECHNOLOGY APPLICATIONS | DIGITAL BUSINESS MANAGEMENT | BDM 3424 Innovative Technology Applications 3 (2-2-5) Fundamental concepts and hands-on learning of artificial intelligence (AI), business process automation, the discussion of trending innovative and state-of-the-arts technologies, and their applications in different business domains including opportunities and threats. |
| BEN3406 | LEGAL ASPECTS AND INTELLECTUAL PROPERTY OF ENTREPRENEURSHIP | ENTREPRENEURSHIP AND INNOVATION MANAGEMENT | - |
| BEN4212 | GROWTH MINDSET AND SUSTAINING ORGANIZATION | ENTREPRENEURSHIP AND INNOVATION MANAGEMENT | - |
| BEN4214 | ENTREPRENEURIAL STRATEGIC MANAGEMENT | ENTREPRENEURSHIP AND INNOVATION MANAGEMENT | - |
| BEN4315 | FAMILY BUSINESS MANAGEMENT | ENTREPRENEURSHIP AND INNOVATION MANAGEMENT | BEN 4315 Family Business Management 3 (3-0-6) Importance of family business, dynamics of family business, relationship, leadership and communication issues in family business, management and governance of the family business, professionalism in family business, ownership legacy, succession, sibling rivalries management, wealth management concerns and innovation in family business. |
| BFN3212 | FINANCIAL REPORTING AND ANALYSIS | FINANCE | BFN 3212 Financial Reporting and Analysis 3 (3-0-6) Prerequisite: BBA 2103 Corporate Finance Corporate financial reporting and financial statement analysis relating to financial reporting mechanics and financial reporting standards in line with International Financial Reporting Standard (IFRS) framework, financial statement analysis and interpretation of financial disclosures to help improving risk assessment, forecasting, and decision‐making as well as to determine how the firms’ particular accounting choices reflect the underlying performance of the firms including topics on assets and liabilities side, revenue and expense recognition, computation of basic and diluted earnings per share, analysis of cash flows statement, income taxes, employee compensation, intercorporate investments, multinational operations, application of financial statement analysis and evaluation of financial reports’ quality. |
| BFN3213 | BUSINESS AND ECONOMIC ANALYSIS FOR DECISION MAKING | FINANCE | BFN 3213 Business and Economic Analysis for Decision Making 3 (3-0-6) Prerequisites: BBA 2103 Corporate Finance Understanding the working of macroeconomic system to encapsulate the changes in economic environment caused by fluctuations in business activities and policy responses and to analyze the effects of economic performance including trends, opportunities, and threats on industries in both real and financial sectors using economic models and the relevant analysis tools in making effective business and financial decisions. |
| BFN3220 | INVESTMENT STRATEGY AND APPLIED VALUATION | FINANCE | BFN 3220 Investment Strategy and Applied Valuation 3 (3-0-6) Prerequisite: BBA 2103 Corporate Finance and Completion of 80 credits Fundamental knowledge of investment: definitions, theories, implementations, and decision making in financial markets including philosophical basis of investment principles, risk and expected return relationship, company and securities analysis: valuation frameworks and methodologies, portfolio management theory: management, analysis and strategy, capital market theory and capital market efficiency, fixed income valuation as well as introduction to derivative securities. |
| BFN3222 | FINANCIAL MODELING AND ANALYSIS TOOLS | FINANCE | BFN 3222 Financial Modeling and Analysis Tools 3 (3-0-6) Prerequisites: BBA 2103 Corporate Finance and completion of 80 credits An introduction to the use of spreadsheets in an application of finance and accounting, including basic skills of using spreadsheets to more complicate financial models for financial analysis and decision-making such as using formulas, functions and commands of MS-Excel for financial calculation to analyze the impacts of financial decisions related to financial statement analysis, cash budgeting, cost of capital, capital budgeting, and capital structure. |
| BFN3225 | INTERNATIONAL FINANCIAL MANAGEMENT | FINANCE | - |
| BFN4310 | DERIVATIVES AND RISK MANAGEMENT | FINANCE | - |
| BFN4312 | QUANTITATIVE ANALYSIS AND ANALYTICS OF FINANCE | FINANCE | - |
| BFN4320 | PERSONAL WEALTH MANAGEMENT AND FINANCIAL PLANNING | FINANCE | - |
| BFN4322 | VALUE BASED MANAGEMENT AND FINANCIAL DECISIONS | FINANCE | - |
| BFN4421 | PORTFOLIO MANAGEMENT AND ANALYSIS | FINANCE | BFN 4421 Portfolio Management and Analysis 3 (3-0-6) Prerequisite: BFN 3220 Investment Strategy and Applied Valuation and Completion of 100 credits Portfolio management, theories and models, portfolio construction, optimum portfolio and selection process, single-index model and multi-index model, asset pricing model, portfolio performance measurement as well as developing and testing investment strategies. |
| BFN4431 | STARTUP FINANCE AND FINTECH | FINANCE | BFN 4431 Startup Finance and FinTech 3 (3-0-6) Prerequisite: BBA2103 Corporate Finance and Completion of 100 credits Financial technology driven business models for startup businesses including product creation, product delivery, laws and regulations, fundraising, challenging and opportunities, and financial innovation tools. |
| FIN2201 | PRINCIPLES OF FINANCE | FINANCE | - |
| FIN3101 | CORPORATE FINANCE | FINANCE | - |
| FIN4104 | QUANTITATIVE ANALYSIS FOR FINANCIAL DECISIONS | FINANCE | - |
| BGB3210 | PROFESSIONAL SEMINAR IN GLOBAL BUSINESS MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 3210 Professional Seminar in Global Business Management 1 (1-0-2) Special seminar course tailored to provide in-depth and specialized knowledge and skills in the respective major fields through interactive workshop and training, aiming to develop the students’ employability skills. |
| BGB3211 | DIVERSITY AND CULTURE IN GLOBAL ENVIRONMENT | GLOBAL BUSINESS MANAGEMENT | BGB 3211 Diversity and Culture in Global Environment 3 (3-0-6) Prerequisite: Completion of 70 credits Theories and concepts of diversity and inclusion; generation; gender diversity; personality and values; cultural differences at the national, organizational, and managerial levels; regional and country cultural characteristics, complexities, and challenges of running global organizations; human resource practices across cultures and cultural frameworks applied to various aspects of human resource management in the international context. |
| BGB3212 | MARKETING STRATEGIES FOR GLOBAL VENTURES | GLOBAL BUSINESS MANAGEMENT | BGB 3212 Marketing Strategies for Global Ventures 3 (3-0-6) Prerequisite: Completion of 70 credits Developing advanced skills in analyzing global markets, consumers, and environment and identifying marketing opportunities, exploring the concept of segmentation, targeting and positioning in a globalized, multicultural environment, designing and managing marketing mix, and applying multiple decision-making tools and frameworks to formulate practical international marketing plans and strategies to gain competitive advantage, adopts a practical approach through workshops, projects, and industry linkage to develop professional skills. |
| BGB3221 | GLOBAL BUSINESS STRATEGIES | GLOBAL BUSINESS MANAGEMENT | BGB 3221 Global Business Strategies 3 (3-0-6) Prerequisite: BGB 3211Diversity and Culture in Global Environment BGB 3212Marketing Strategies for Global Ventures The intricacies of doing business in different countries and environments, including the political, legal, cultural, and technological contexts faced by multinational enterprises (MNEs); the fundamentals of international strategic planning and implementation; and international expansion mode, using coursework and case studies to facilitate a better strengthening the understanding of the challenges confronted by global organizations when working and dealing with clients in diverse international business environments. |
| BGB3222 | STRATEGIC EXPORT-IMPORT PRACTICES AND RESEARCH | GLOBAL BUSINESS MANAGEMENT | BGB 3222 Strategic Export-Import Practices and Research 3 (3-0-6) Prerequisite: BGB 3212Marketing Strategies for Global Ventures Strategic understanding of international trade by focusing on export and import practices integrated with essential market research, covers fundamental export-import procedures, including regulations, documentation, logistics, and skills to gather, analyze, and interpret market data for informed decision-making in international trade. |
| BGB3310 | BUSINESS MODEL DEVELOPMENT | GLOBAL BUSINESS MANAGEMENT | BGB 3310 Business Model Development 3 (3-0-6) Designed to equip students with an in-depth understanding and advanced skills in business development strategies, focuses on sophisticated models, strategic frameworks and intricate techniques used in contemporary business environments with an emphasis on creating and executing successful business models and driving growth and competitive advantage within organizations. |
| BGB3311 | INNOVATIVE STRATEGIES FOR TALENT ACQUISITION AND RETENTION | GLOBAL BUSINESS MANAGEMENT | BGB 3311 Innovative Strategies for Talent Acquisition 3 (3-0-6) and Retention Prerequisite: BBA 1123 Management in Dynamic Contexts and Completion of 70 credits The cutting-edge approaches in the realm of talent management; advanced methodologies to identify, attract, and retain skilled individuals, gaining a comprehensive understanding of the evolving landscape of talent acquisition; the creation of a workplace culture that not only attracts high-caliber individuals but also fosters their long-term commitment. |
| BGB3312 | STRATEGIES FOR EFFECTIVE HUMAN RELATIONSHIP MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 3312 Strategies for Effective Human Relationship 3 (3-0-6) Management Prerequisite: BBA 2113 Intercultural Communication and Negotiation and Completion of 70 credits The intricacies of fostering positive and productive workplace relationships in a global context; the exploration of advanced interpersonal dynamics, communication strategies, and conflict resolution techniques specific to the complex landscape of international business. Emphasizing an active learning pedagogy, this course goes beyond theoretical understanding, engaging students in practical exercises and real-world case studies. Students will develop the skills needed to navigate diverse global workplaces and contribute to the creation of harmonious, collaborative, and effective work environments. |
| BGB3313 | LEAN MANUFACTURING AND AGILE SUPPLY CHAIN | GLOBAL BUSINESS MANAGEMENT | BGB 3313 Lean Manufacturing and Agile Supply Chain 3 (3-0-6) Prerequisite: BBA 2122 Operations and Sustainable Supply Chain Management and Completion of 70 credits Lean manufacturing systems, manufacturing waste management, designing lean process, materials planning and control, production process aspects, numerical data linkages in supply chain, business data analysis, determination of production schedule and dispatching, production control system, implementation, inventory management, demand management, and agile supply chain. |
| BGB3314 | INTERNATIONAL TRANSPORTATION AND DISTRIBUTION MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 3314 International Transportation and Distribution 3 (3-0-6) Management Prerequisite: BBA 2122 Operations and Sustainable Supply Chain Management and Completion of 70 credits International transportation modes selection and management system, transportation routing analysis and management, microanalysis of logistics and transportation services, distribution operations, transportation costing, distribution networks management, intermodal transportation, transportation mode interface, domestic and international transportation law, international commercial terms (incoterms), and Greater Mekong Subregion Cross-Border Transportation Agreement (GMS CBTA) |
| BGB3316 | SPECIAL TOPICS IN GLOBAL BUSINESS MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 3316 Special Topics in Global Business Management 3 (3-0-6) Prerequisite: Approval from the chairperson and academic advisor prior to registering for the course. Focuses on doing business in selected regions. Includes in-depth understanding of the business environment, management practices and activities of multinational corporations in selected regions, and best practices of firms in selected regions. |
| BGB3323 | WAREHOUSING AND MATERIAL HANDLING | GLOBAL BUSINESS MANAGEMENT | BGB 3323 Warehousing and Material Handling 3 (3-0-6) Prerequisite: BBA 2122 Operations and Sustainable Supply Chain Management and Completion of 70 credits Warehousing operations and systems, warehousing pallet, case, and small items storage and retrieving systems, order profile, functional analysis, warehouse management system (WMS), warehouse data analysis, layout, resources, and warehousing development system. |
| BGB3324 | PROCUREMENT AND SUPPLY MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 3324 Procurement and Supply Management 3 (3-0-6) Prerequisite: BBA 2122 Operations and Sustainable Supply Chain Management and Completion of 70 credits Roles and objectives of procurement and supply functions, procurement and supply strategies, materials management, supplier selection and evaluation, strategic outsourcing, global sourcing, supply partnerships, price/cost analysis, bargaining and negotiations, procure to pay process, procurement policy, ethics and governance, and environmental sustainability. |
| BGB3416 | CURRENT ISSUES IN ENTREPRENEURSHIP AND INNOVATION | GLOBAL BUSINESS MANAGEMENT | BGB 3416 Current Issues in Entrepreneurship and Innovation 3 (3-0-6) Prerequisite: Completion of 100 credits Current trends and development in entrepreneurship and innovation management through an experiential-learning approach. Practice-based issues of start-ups of entrepreneurs, corporate entrepreneurship, and multinational corporations (MNCs) are discussed. |
| BGB4211 | GLOBAL SUPPLY CHAIN MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 4211 Global Supply Chain Management 3 (3-0-6) Prerequisite: BGB 3221 Global Business Strategies Contemporary issues related to managing operations in a global context and the key factors in operations such as production planning and management of globally dispersed manufacturing and services; demand-driven value networks across the modern supply chain to understand planning strategies, sourcing, and procurement, supplier selection and development, manufacturing production, logistics, distribution, and transportation management in supply chain network; utilizing analytical and quantitative tools and frameworks and the application of Information Technology and data analytics to enhance a firm’s operations and supply chain strategies and create value. |
| BGB4212 | GLOBAL BUSINESS FEASIBILITY AND RISK MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 4212 Global Business Feasibility and Risk Management 3 (3-0-6) Prerequisite: BGB 3221 Global Business Strategies and Completion of 108 Credits Apply quantitative and analytical tools and frameworks to explore the dynamic global business environment, examine the various dimensions of the feasibility of establishing business operations and projects across borders, analyzing risks across borders such as geopolitical, economic, financial, and foreign exchange risks, integrated with the concept of feasibility to systematically assess and evaluate business performance. |
| BGB4221 | STRATEGIC DECISION MAKING | GLOBAL BUSINESS MANAGEMENT | BGB 4221 Strategic Decision Making 3 (3-0-6) Prerequisite: BGB 3221 Global Business Strategies and Completion of 108 Credits Strategic management amidst the phenomena of globalization, contemporary strategy concepts, and theories, important and consistent principles that a firm can use in making decisions that will affect its long-term performance in an increasingly globalized business environment, strategic management process: environmental scanning, strategy formulation, strategy implementation, and evaluation and control, creation of competitive advantages and the system of value creation, challenges posed in the strategic management process through a discussion of various business cases as well as the use of up-to-date information technology (IT) tools. BGB 4311 Global Human Resource Capstone Practicum 3 (300 hours) Prerequisite: Approval from the chairperson and / academic advisor prior to registering for the course and Completion of 108 Credits A 300-hour internship for the Global HR Strategy track to synthesize theoretical knowledge with practical application of HRM concepts and principles and enhance students’ HRM skills in a real- world global corporate setting. A formal report and presentation at the end of the internship period is a requirement. Global Supply Chain Management Concentration for Global Business Management Major and and Non-Global Business Management Students |
| BGB4312 | SUPPLY CHAIN RISK MANAGEMENT | GLOBAL BUSINESS MANAGEMENT | BGB 4312 Supply Chain Risk Management 3 (3-0-6) Prerequisite: BBA 2122 Operations and Sustainable Supply Chain Management and Completion of 70 credits Sources of supply chain risk and their impact on supply chain performance, supply chain risk management process, and strategies to help mitigate supply chain risk, and case studies. Global Immersion Program Concentration for Global Business Management Major Students BGB 4313 Global Business Management Internship 3 (300 hours) Prerequisite: Approval from the chairperson and academic advisor prior to registering for the course. Designed to provide students with an opportunity to apply the knowledge and skills to gain practical business experience in domestic and multinational setting as well as international organizations. Formal presentation at the end of the internship period is a requirement. |
| BGH1105 | MARKETING IN PRACTICE | GLOBAL HOSPITALITY MANAGMENT | BGH 1105 Accounting for Professionals 3 (3-0-6) Integrated set of theories and application of accounting for entrepreneurs are emphasized accounting issues for entrepreneurs related to fundamentals financial accounting, preparation and presentation of financial statements based on International Financial Reporting Standard: Income Statement, Statement of Financial Position, Statement of Cash Flows, Statement of Change in Owners’ Equity and Notes to Financial Statements including ESG Sustainability disclosure. In addition, fundamentals of managerial accounting use management accounting information as managers for planning, organizing, controlling, and decision making. |
| BGH1107 | ACCOUNTING FOR PROFESSIONALS | GLOBAL HOSPITALITY MANAGMENT | - |
| BGH2201 | INTRODUCTION TO GLOBAL HOSPITALITY MANAGEMENT | GLOBAL HOSPITALITY MANAGMENT | - |
| BGH2202 | FOOD SERVICE MANAGEMENT | GLOBAL HOSPITALITY MANAGMENT | - |
| BGH2203 | TALENT MANAGEMENT IN HOSPITALITY | GLOBAL HOSPITALITY MANAGMENT | - |
| BGH2204 | PROFESSIONAL PERSONALITY DEVELOPMENT IN HOSPITALITY | GLOBAL HOSPITALITY MANAGMENT | - |
| BGH2205 | ROOM DIVISION MANAGEMENT | GLOBAL HOSPITALITY MANAGMENT | - |
| BGH3201 | SERVICE EXCELLENCE | GLOBAL HOSPITALITY MANAGMENT | BGH 3201 Introduction to Global Hospitality Management 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The overview of the global hospitality industry provides an understanding of the organizational structure of hospitality business, including front office, property management system, sale and marketing, housekeeping, food and beverage, human resources, and other departments. It emphasizes current and future trends in the hospitality industry. In addition, through a combination of theoretical knowledge and real- world examples, students will be equipped to navigate dynamic and complex hospitality settings. |
| BGH3202 | INFORMATION TECHNOLOGY IN HOSPITALITY | GLOBAL HOSPITALITY MANAGMENT | BGH 3202 Professional Personality Development in Hospitality 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Context This course is designed to actively involve students in the significance of personality traits, effective communication, and interpersonal skills within the context of the vibrant hospitality and tourism industry. This course emphasizes the development of the knowledge, skills, and abilities crucial to demonstrate basic personal and professional social skills, personality development and communication skills in various hospitality and tourism settings. |
| BGH3203 | OPERATIONS AND LEADERSHIP IN HOSPITALITY | GLOBAL HOSPITALITY MANAGMENT | BGH 3203 Rooms Division Management 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Context Rooms division, front office operations which covers reception, reservation, room sales, registration, cashier responsibilities and night-auditing, revenue management, functions and roles of the hotel housekeeping department and coordination with the front office department. |
| BHT3201 | INTRODUCTION TO HOSPITALITY AND TOURISM MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3201 Introduction to Hospitality and Tourism Management 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The overview of the tourism industry and the basic concepts, tools, and techniques of tourism management. The impacts of tourism will also be examined, together with the role and the importance of tourism planning in minimizing those impacts of tourism and developing strategies to ensure sustainable evolution. And it also gives an overview of hotel management in hospitality industry, build to understanding the structure of organization of hospitality business, front office, sale and marketing, housekeeping, food and beverage, human resources and other department, emphasis the current trend and future trend of hospitality business. In addition, |
| BHT3202 | CONSUMER BEHAVIOR IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3202 Consumer Behavior in Hospitality and Tourism 3 (3-0-6) Industry Prerequisite: BBA 1121 Marketing in Practice Diversity of tourists and their consumer behavior, traditional, social and cultural backgrounds, sociological and psychological factors, social groups, demographic variables, social strata and culture that form tourist attitudes, consideration, purchasing behavior and consumption, tourist behavior with qualitative and quantitative approaches to assure better understanding of diversity of tourist behavior. |
| BHT3203 | FOOD AND BEVERAGE MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3203 Food and Beverage Management 3 (3-0-6) Prerequisite: BBA 1111 Business Essential: A Design Thinking Approach BBA 2102 Organization and Management Role and contribution of the Food & Beverage department, its structure, and functions and responsibilities of the key personnel, overview of the department’s functions: purchasing, receiving, storing, food preparation, stewarding, planning the menu, food service and sales including food sanitation, food quality and kitchen equipment. |
| BHT3204 | PERSONALITY AND COMMUNICATION IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3204 Personality and Communication in Hospitality 3 (3-0-6) and Tourism Prerequisite: BBA 1111 Business Essential: A Design Thinking Approach or BHT 3201 Introduction to Hospitality and Tourism Management This course is designed to actively involve students in developing the knowledge, skills and abilities crucial to demonstrate basic personal and professional social skills, personality development and modern etiquette. This course starts with the basic aspects of personality and the different ways in which these skills and knowledge are implemented in the hospitality and tourism industry. The course is also designed to developed the communication skill by the process includes perception, listening, self-disclosure, public speaking, ethics, nonverbal communication, conflict, power, and dysfunctional communication. |
| BHT3205 | MARKETING IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3205 Marketing in Hospitality and Tourism 3 (3-0-6) Prerequisite: BHT 3201 Introduction to Hospitality and Tourism Management Application of knowledge and skills acquired in principles of marketing and consumer behavior to the hospitality and tourism industry, evaluation of the industry, analyzing and developing marketing plans, application of various promotional strategies and tools to achieve organization’s marketing objectives, department’s structure, functions, and responsibilities of key personnel. |
| BHT3211 | GATEWAY TO SERVICE INDUSTRY | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3211 Gateway to Service Industry 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice Service Industry emphasizing tourism and hospitality. Fundamental concepts, tools, and techniques in tourism management, as well as an exploration of the impacts of tourism. Overview of hotel management within the hospitality sector, covering organizational structures and key departments such as front office, sales, marketing, housekeeping, food and beverage, and human resources. Emphasis on current and future trends in the hospitality industry |
| BHT3212 | FOOD SERVICE MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3212 Food Service Management 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Contexts Food Service Management, emphasizing the role of the Food and Beverage Department in hotel and restaurant operations, covering the entire process of restaurant creation, detailing key personnel roles, department functions, purchasing, storage, food preparation, stewarding, menu planning, sales, and additional aspects like beverage knowledge and service quality development. |
| BHT3213 | TALENT MANAGEMENT IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3213 Talent Management in Hospitality and Tourism 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Contexts Personnel administration and human resources management, adopting a Strategic Human Resources Management (SHRM) approach focusing on the vital role of talent management and development in supporting organizational growth, the art of talent acquisition— identifying, recruiting, and retaining skilled individuals to meet organizational needs. Unveiling the keys to organizational success through the lens of talent management in hospitality and tourism. |
| BHT3301 | HUMAN RESOURCE MANAGEMENT IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3301 Human Resource Management in Hospitality 3 (3-0-6) and Tourism Prerequisite: BHT 3201 Introduction to Hospitality and Tourism Management A broad view on personnel administration and human resources management with its process (i.e. recruitment, selection, staffing, labor/staff relations, remuneration, compensation, motivation, evaluation, etc.); and training and development (human resources development or HRD) with its process (i.e. identify training needs, design & deliver of training, training evaluation & analysis) in hospitalities and tourism industries while introducing the current theories, current HRM & HRD concepts, skills, practices and hands-on HR applications within the field. |
| BHT3401 | EVENT MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3401 Event Management 3 (3-0-6) Principles of event management, formulate event tourism strategies such as implementation of festivals, entertainment, corporate, cultural and sports events |
| BHT3402 | ROOMS DIVISION MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3402 Rooms Division Management 3 (3-0-6) Rooms division, front office operations which covers reception, reservation, room sales, registration, cashier responsibilities and night-auditing, functions and roles of the hotel housekeeping department and coordination with the front office department. |
| BHT3403 | SERVICE MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3403 Service Management 3 (3-0-6) The holistic and interdisciplinary approach which will be used to explore the principles of service management. This course will make students more aware of the nature and characteristics of services, more knowledgeable about the way services need to be marketed due to their intangible core and more conscious of service quality, and the foundation of services industries. The course will enhance students' understanding of what actually constitutes quality, the nature of service, strategies for improving it; and taking a broad view on service management with its process |
| BHT3404 | FOOD AND BEVERAGE SERVICE | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3404 Food and Beverage Service 3 (3-0-6) Food and Beverage operations, service principles and practices, types of table service of beverages, identification of service and restaurant equipment and supplies, effective employee recruitment and selection as well as strategies for orientation, training and evaluations, principles and application of menu planning, operations of in-house and outside catering, as well as sales and cash control. |
| BHT3405 | KITCHEN OPERATION | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3405 Kitchen Operation 3 (3-0-6) Principles and techniques involved in food production, kitchen organization, food and personal hygiene, kitchen equipment and utilities, basic food preparation methods, kitchen stewarding, sanitation food production control and standards, and kitchen items. |
| BHT3406 | CATERING, BAKERY AND PASTRY | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3406 Catering, Bakery and Pastry 3 (3-0-6) Details of the critical aspects of management involved in operating a catering and bakery business covering the history of baking industry, trends in bakery and catering, standards, food and personal hygiene, basic food preparation, methods of cooking, the use of standardized recipe, fruit desserts, cookies, meringues, pate a choux and basic custards. Key components of the course include a basic baking science principles, ratio, techniques and applying the theory into the real catering and bakery business. |
| BHT3407 | INTRODUCTION TO AIRLINE BUSINESS MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3407 Introduction to Airline Business Management 3 (3-0-6) A broad view on aviation and airline business and understanding about working environment, interaction, duties and responsibilities of the various units in the day-to-day operations, aviation law, rules and regulations, market and demand, pricing and operations costs, revenue management, planning process, flight scheduling and operations, labor relations and HR management, safety and security, airports, air traffic control and transport, IT in airline operations, distribution and passenger process, handling critical issues and prospects for airline industry. |
| BHT3408 | GROUND OPERATION MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3408 Ground Operation Management 3 (3-0-6) Passenger service, check-in counter, documentation and co-ordination for dispatching aircraft, passenger handling, cargo as well as customer relation. Including management focus on best practices within the complex operational environment in modern airports. |
| BHT3409 | IN-FLIGHT SERVICE MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3409 In-flight Service Management 3 (3-0-6) In-flight principles and procedures for making passengers convenience and satisfaction. Emphasis on the procedure of cabin crew service in passenger safety and serving food and beverages, and other in-flight responsibilities for pre-flight, in-flight and post flight by the form of lecture, practical and simulation. |
| BHT3412 | HEALTH AND WELLNESS TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3412 Health and Wellness Tourism 3 (3-0-6) A comprehensive view of the growing health, wellness and medical tourism sectors in a global context. Exploring the history, development, range of destinations, products and services and key issues associated with the management of health, wellness and medical tourism operations. Including trends and future predictions for these sectors. |
| BHT3414 | TOUR GUIDING AND OPERATION IN PRACTICE | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3414 Tour Guiding and Operation in Practice 3 (3-0-6) Roles and ethics of a professional tour guide including tour guide practices, tourist safety measures, customs and immigration procedures and Thai tourism law, aspects of tourism distribution channels. |
| BHT3415 | TOURISM DESTINATION MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3415 Tourism Destination Management 3 (3-0-6) Comprehensive coverage of various tourism destinations, basic principles underlying the development of tourism supply and demand, up–to-date trends and implementation of different management approaches. |
| BHT3421 | FRONT OFFICE AND ROOMS MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3421 Front Office and Rooms Management 3 (3-0-6) Significance of Front Office Department function and the importance of rooms division in the hotel industry. Covering the function of reservation system, different types of reservation systems available, makes reservation, keeps track of the room inventory, forecast rooms availability and illustrates various discount and alternatives room rates policies. The function of front office department and housekeeping departments in coordination with other departments of the hotel such as; Human Resource department, Maintenance department, Engineering department, Purchasing department, and Security department. |
| BHT3422 | SERVICE EXCELLENCE | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3422 Service Excellence 3 (3-0-6) This course will make students learn the interdisciplinary approach through term project assignments, case studies, discussion; and understand the principles of service management and the measurement how to improve the overall of service excellence. |
| BHT3423 | PROFESSIONAL PERSONALITY DEVELOPMENT IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3423 Professional Personality Development 3 (3-0-6) in Hospitality and Tourism The significance of personality traits, effective communication, and interpersonal skills within the context of the vibrant hospitality and tourism industry. Emphasis on the development of the knowledge, skills and abilities crucial to demonstrate basic personal and professional social skills, personality development and communication skills in various hospitality and tourism settings. |
| BHT3424 | RESTAURANT SERVICE | HOSPITALITY AND TOURISM MANAGEMENT | BHT 3424 Restaurant Service 3 (3-0-6) Restaurant operations, service principles, and beverage table service techniques. Exploring service equipment, practical service operations, menu planning principles, and strategies for sales and cash control, ensuring comprehensive knowledge for effective restaurant management. Global Immersion Program Concentration for Hospitality and Tourism Management Major Students |
| BHT4301 | INFORMATION TECHNOLOGY IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 4301 Information Technology in Hospitality and Tourism 3 (3-0-6) Prerequisite: BBA 1123 Management in Dynamic Context Latest information technologies in the hospitality and tourism industries, property management systems and central reservation systems, practice of current global distribution system software packages. |
| BHT4302 | OPERATION AND LEADERSHIP IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 4302 Operations and Leadership in Hospitality and Tourism 3 (3-0-6) Prerequisite: BHT 3211 Gateway to Service Industry Leadership within the hospitality and tourism industries, various theories and styles of leadership in the field of hospitality and tourism industries, operation as a major functional area of business and operation decision making to improve by utilizing all the underlying disciplines |
| BHT4303 | STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 4303 Strategic Management in Hospitality and Tourism 3 (3-0-6) Prerequisite: BHT 3211 Gateway to Service Industry Advanced tools and techniques in planning and implementing strategies in Hospitality and tourism industry. Introducing the areas of operation, human resources and marketing with emphasis on building planning, analytical and interpersonal skills as well as leadership and entrepreneurial spirit. BHT 4304 Internship in Hospitality and Tourism 3 (400 hours) Prerequisites: Completion of at least 108 credits and Passing In-house Training OR Getting approval from Chairperson An off-campus experiential learning activities to facilitate the students’ learning in a professional work environment. Enabling them to connect classroom theories to the ‘real world’ situations thus enhancing the students’ academic and career interests and goals. Taken in the last semester and doing internship for at least 400 hours (or 3 months) continuously after completing and passing the in-house training. |
| BHT4304 | INTERNSHIP IN HOSPITALITY AND TOURISM INDUSTRY | HOSPITALITY AND TOURISM MANAGEMENT | - |
| BHT4305 | CURRENT ISSUES IN HOSPITALITY AND TOURISM | HOSPITALITY AND TOURISM MANAGEMENT | BHT 4305 Current Issues in Hospitality and Tourism 3 (3-0-6) Prerequisite: Senior standing Overview of theories and concepts in hospitality and tourism management. Models, tools, methods and approaches related to hospitality and tourism management are included through action learning proc. |
| HTM4500 | IN-HOUSE TRAINING AND INTERNSHIP | HOSPITALITY AND TOURISM MANAGEMENT | - |
| BSC3203 | LEAN MANUFACTURING AND AGILE SUPPLY CHAIN | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 3203 Lean Manufacturing and Agile Supply Chain 3 (3-0-6) Prerequisite: BSC 3201 Logistics and Supply Chain Management Lean manufacturing systems, manufacturing waste management, designing lean process, materials planning and control, production process aspects, numerical data linkages in supply chain, determination of production schedule and dispatching, production control system, implementation, inventory management, demand management, and agile supply chain. |
| BSC3204 | INTERNATIONAL TRANSPORTATION AND DISTRIBUTION MANAGEMENT | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 3204 International Transportation and Distribution 3 (3-0-6) Management Prerequisite: BSC 3201 Logistics and Supply Chain Management International transportation modes selection and management system, transportation routing analysis and management, microanalysis of logistics and transportation services, distribution operations, transportation costing, distribution networks management, intermodal transportation, transportation mode interface, domestic and international transportation law, international commercial terms (incoterms), and Greater Mekong Subregion Cross-Border Transportation Agreement (GMS CBTA). |
| BSC3205 | WAREHOUSING AND MATERIAL HANDLING | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 3205 Warehousing and Material Handling 3 (3-0-6) Prerequisite: BSC 3201 Logistics and Supply Chain Management Warehousing operations and systems, warehousing pallet, case, and small items storage and retrieving systems, order profile, functional analysis, warehouse management system (WMS), layout, resources, and warehousing development system. |
| BSC3301 | BUSINESS ANALYTICS | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 3301 Business Analytics 3 (3-0-6) Prerequisite: SA 2001 Business Statistics II Identification, evaluation, and capture business analytic opportunities that create value. Basic analytic methods, case studies, how to use data, descriptive and predictive capabilities, forecasting techniques, the use of optimization to support business decision- making, and the concept of big data. |
| BSC4302 | PROCUREMENT AND SUPPLY MANAGEMENT | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 4302 Procurement and Supply Management 3 (3-0-6) Prerequisite: BBA 2105 Operations and Supply Chain Management Roles and objectives of procurement and supply functions, procurement and supply strategies, materials management, supplier selection and evaluation, strategic outsourcing, global sourcing, supply partnerships, price/cost analysis, bargaining and negotiations, procure to pay process, procurement policy, ethics and governance, andenvironmental sustainability. |
| BSC4303 | SUPPLY CHAIN RISK MANAGEMENT | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 4303 Supply Chain Risk Management 3 (3-0-6) Prerequisite: BSC 3201 Logistics and Supply Chain Management Sources of supply chain risk and their impact on supply chain performance, supply chain risk management process, and strategies to help mitigate supply chain risk, and case studies. |
| BSC4304 | STRATEGIC SUPPLY CHAIN MANAGEMENT | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 4304 Strategic Supply Chain Management 3 (3-0-6) Prerequisite: Senior standing (118 credits) Definition and different levels of strategies, supply chain strategy, process thinking, global supply chain design, supply chain mapping, supply chain cost management, relationship management, and performance measurement. |
| BSC4305 | SEMINAR IN SUPPLY CHAIN | INDUSTRIAL MANAGEMENT AND LOGISTICS | BSC 4305 Seminar in Supply Chain 3 (3-0-6) Prerequisite: Senior standing (118 credits) Current logistics and supply chain conditions, problems, and solutions, class discussion, case studies, business exposure, guest speaker, research and presentation. BSC 4403 Internship in Supply Chain 3 (300 hours) Prerequisite: Consent of the Department Chairperson Internship program with an industrial company for not less than 300 hours of work. Weekly progress reports and approved by the student’s immediate supervisor must be submitted. A report submission and final presentation must be given. |
| BRM3211 | RISK MANAGEMENT AND INSURANCE | INSURANCE | BRM 3211 Risk Management and Insurance 3 (3-0-6) Basic concepts of risk and insurance, terminologies used in risk management and insurance, functional operations of insurers, fundamental legal principles, insurance contract, various types of insurance such as life and health insurance, property and liability insurance, and government insurance. |
| BIB4209 | INTERNATIONAL STRATEGIC MANAGEMENT | INTERNATIONAL BUSINESS MANAGEMENT | BIB 4209 International Strategic Management 3 (3-0-6) Pre-requisite: BIB 3204 International Management and Completion of 118 Credits BBA 2105 Operations and Supply Chain Management Strategic management amidst the phenomena of globalization, contemporary strategy concepts and theories, important and consistent principles that a firm can use in making decisions that will affect its long term performance in an increasingly globalized business environment, strategic management process: environmental scanning, strategy formulation, strategy implementation and evaluation and control, creation of competitive advantages and the system of value creation, challenges posed in the strategic management process through a discussion of various business cases as well as the use of up-to-date information technology (IT) tools. |
| BIB4308 | SEMINAR IN INTERNATIONAL BUSINESS MANAGEMENT | INTERNATIONAL BUSINESS MANAGEMENT | - |
| BFR3121 | PROFESSIONAL SEMINAR IN FINANCE AND RISK MANAGEMENT | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | BFR 3121 Professional Seminar in Finance and Risk 1 (1-0-2) Management Contemporary issues in finance by applying theories into the real-world practices including corporate governance, business sustainability, sustainable finance, risk management, venture capital, merger and acquisition, financial law, investment banking, financial simulation, quantitative methods for analysis and decision making, and current development in finance industry. |
| BFR3131 | INVESTMENT MANAGEMENT AND ANALYSIS | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | BFR 3131 Investment Management and Analysis 3 (3-0-6) Prerequisites: BBA2124 Corporate Financial Management and Completion of 70 credits Fundamental investment knowledge including definitions, theories, implementations, and investment decision making in financial markets, philosophical basis of investment principles, risk and expected return relationship, company and securities analysis, investment strategies and analysis, investment products, alternative investment, market efficiency, asset pricing models, and introduction to portfolio management, behavioral finance, fixed income securities, and derivatives. |
| BFR3133 | FINANCIAL REPORTING AND ANALYSIS | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | BFR 3133 Financial Reporting and Analysis 3 (3-0-6) Prerequisite: BBA 2124 Corporate Financial Management and Completion of 70 credits Corporate financial reporting and financial statement analysis relating to financial reporting mechanics and financial reporting standards in line with International Financial Reporting Standard (IF)framework, interpretation of financial disclosures to help improving risk assessment, forecasting, and decision making as well as to determine how the firms’ particular accounting choices reflect the underlying performance of the firms including topics on assets and liabilities side, revenue and expense recognition, computation of basic and diluted earnings per share, analysis of cash flows statement, income taxes, employee compensation, intercorporate investments, multinational operations, application of financial statement analysis and evaluation of financial reports’ quality. |
| BFR3134 | BUSINESS STRATEGIC ANALYSIS AND SUSTAINABLE FINANCE | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | - |
| BFR3230 | RISK MANAGEMENT AND INSURANCE | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | - |
| BFR3231 | INVESTMENT STRATEGY AND VALUATION | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | BFR 3231 Investment Strategy and Valuation 3 (3-0-6) Prerequisite: BFR 3131 Investment Management and Analysis and Completion of 90 credits Advanced investment knowledge including equity analysis, industry and company analysis, strategic investment decision-making process, valuation frameworks, methodologies and techniques for business and equity, value investing, and other guru’s investment techniques. |
| BFR3232 | FINANCIAL MODELING AND ANALYSIS | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | BFR 3232 Financial Modeling and Analysis 3 (3-0-6) Pre-requisite: BBA 2124 Corporate Financial Management and Completion of 90 credits Financial modeling and tools used by investment banker or private equity in determining corporate financial standing, projecting future performance, techniques of estimating security price as well as modeling and valuation process of corporate merger and acquisition and leveraged buyout to make a rational investment decision. |
| BFR3233 | PERSONAL WEALTH MANAGEMENT AND FINANCIAL PLANNING | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | - |
| BFR3242 | PORTFOLIO MANAGEMENT AND ANALYSIS | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | BFR 3242 Portfolio Management and Analysis 3 (3-0-6) Prerequisite: BFR 3131 Investment Management and Analysis and Completion of 90 credits Equity and fixed-income portfolio management, theories, models and practices, portfolio construction, optimum portfolio and portfolio selection process, portfolio performance measurement, developing and testing investment strategies, single-index model, multi- index model, asset pricing model, fixed-income essentials, valuation of debt instruments, and risk assessment and management. |
| BFR3245 | BUSINESS AND FINANCIAL DATA ANALYTICS | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | - |
| BFR3246 | STARTUP FINANCE AND FINTECH | MAJOR FIELD: FINANCE AND RISK MANAGEMENT | - |
| BIE3224 | MANAGING MULTINATIONAL ENTERPRISE | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 3224 Managing Multinational Enterprise 3 (3-0-6) Prerequisites: BIE 3211 Diversity and Culture in Global Environment The intricacies of doing business in different countries and environments, including the political, legal, cultural, and technological contexts faced by multinational enterprises (MNEs); the fundamentals of international strategic planning and implementation; and international expansion modes. Coursework and case studies are used to facilitate a better understanding of the challenges confronted by global organizations when working and dealing with clients in diverse international business environments. |
| BIE3225 | GLOBAL TRADE IN THE DIGITAL ERA | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 3225 Global Trade in the Digital Era 3 (3-0-6) Prerequisites: BBA 2104 Global Strategy and Communication Practical and strategic elements associated with the establishment of cross-border business ventures in the form of e-commerce, foreign investments, and small business internationalization; understanding governments and organizations roles in developing comprehensive export/import strategies, current/updated procedures and practices of export-import planning, sourcing, and financing. |
| BIE3326 | BUSINESS INTELLIGENCE | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | - |
| BIE3406 | FAMILY BUSINESS MANAGEMENT | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 3406 Family Business Management 3 (3-0-6) Prerequisite: BBA 2102 Organization and Management Importance of family business, dynamics of family business, relationship, leadership and communication issues in family business, management and governance of the family business, professionalism in family business, ownership legacy, succession, sibling rivalries management, wealth management concerns and innovation in family business. |
| BIE3414 | LEGAL ASPECTS OF ENTREPRENEURSHIP | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 3414 Legal Aspects of Entrepreneurship 3 (3-0-6) Prerequisite: BBA 2102 Organization and Management Legal aspects of venturing into new businesses, domestically and internationally. Topics include legal structures, knowledge of intellectual property (IP) and IP protection laws, licenses, zoning laws, health and safety laws, labor laws, insurance, confidentiality, and non-disclosure agreements. |
| BIE3416 | GROWTH MINDSET AND SUSTAINING ORGANIZATION | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 3416 Growth Mindset and Sustaining Organization 3 (3-0-6) Prerequisite: BBA 2102 Organization and Management Definition and importance of growth and fixed mindset, developing the growth mindset, improving motivation and achievement through a growth mindset, building a culture that is willing to take risks and accept failure, driving commitment, determination, opportunity exploration and innovation, and positioning and moving the business and its people for growth, innovation, collaboration and sustaining through the growth mindset. |
| BIE4224 | STRATEGIC DECISION MAKING | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 4224 Strategic Decision Making 3 (3-0-6) Prerequisites: BIE 3224 Managing Multinational Enterprise and Completion of 118 Credits Strategic management amidst the phenomena of globalization, contemporary strategy concepts, and theories, important and consistent principles that a firm can use in making decisions that will affect its long-term performance in an increasingly globalized business environment, strategic management process: environmental scanning, strategy formulation, strategy implementation, and evaluation and control, creation of competitive advantages and the system of value creation, challenges posed in the strategic management process through a discussion of various business cases as well as the use of up-to-date information technology (IT) tools. |
| BIE4311 | MODERN SUPPLY CHAIN AND VALUE CREATION | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | - |
| BIE4312 | FINANCE FOR GLOBAL BUSINESS | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | - |
| BIE4313 | BUSINESS FEASIBILITY AND RISK MANAGEMENT | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | - |
| BIE4327 | VENTURE OPPORTUNITY | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 4327 Venture Opportunity 6 (3-0-6) Prerequisites: Senior standing (106 credits) (Only for International Business and Entrepreneurship major students) This interdisciplinary course is designed to exploit disruptive opportunities to create novel business ideas, evaluate the viability of business concepts and markets, and launch entrepreneurial ventures. It emphasizes professional development through mentoring and networking opportunities with external organizations. Students are required to complete a semester-long project that entails the development of an entrepreneurial venture and investor presentation for a different startup business concept, with guidance from an assigned mentor/advisor. |
| BIE4402 | SPECIAL TOPICS IN INTERNATIONAL BUSINESS | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 4402 Special Topics in International Business 3 (3-0-6) Prerequisite: Completion of 118 credits Focuses on doing business in selected regions. Includes in-depth understanding of the business environment, management practices and activities of multinational corporations in selected regions, and best practices of firms in selected regions. |
| BIE4415 | CURRENT ISSUES IN ENTREPRENEURSHIP AND INNOVATION | MAJOR FIELD: INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP | BIE 4415 Current Issues in Entrepreneurship and Innovation 3 (3-0-6) Prerequisites: Senior Standing (106 credits) The course is designed to introduce students to the current trends and development in entrepreneurship and innovation management through an experiential-learning approach. Practice-based issues of start-ups of entrepreneurs, corporate entrepreneurship, and multinational corporations (MNCs) are discussed. |
| BRE3201 | REAL ESTATE BUSINESS | MAJOR FILED: REAL ESTATE | BRE 3201 Real Estate Business 3 (3-0-6) Overview of real estate business and professional practices, special terms, nature and description of real estate, various types of property, basic rights and interests in real estate, land- use controls, forms of ownership, various real estate fields of property management, development, investment, real estate finance and real estate appraisal. |
| MGT3940 | BUSINESS RESEARCH METHODOLOGY | MANAGEMENT | - |
| MGT4914 | ENTREPRENEURSHIP | MANAGEMENT | - |
| MIS3111 | BUSINESS PROCESS MANAGEMENT | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS3121 | DATABASE SYSTEMS | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS3122 | PRINCIPLES OF ELECTRONIC COMMERCE | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS3142 | INTRODUCTION TO ENTERPRISE RESOURCE PLANNING | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS3221 | SYSTEMS ANALYSIS AND DESIGN | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS4121 | INFORMATION SECURITY MANAGEMENT AND RISK MANAGEMENT | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS4122 | BUSINESS INTELLIGENCE | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS4124 | DATA MINING | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS4142 | BIG DATA | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS4211 | INFORMATION SYSTEMS STRATEGY, MANAGEMENT AND ACQUISITION | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS4221 | DATA SCIENCE | MANAGEMENT INFORMATION SYSTEMS | - |
| MIS4283 | SELECTED TOPIC IN MIS 3 | MANAGEMENT INFORMATION SYSTEMS | - |
| BBA1010 | DESIGN THINKING IN BUSINESS | MARKETING | BBA 1010 Design Thinking in Business 3 (3-0-6) Understanding design thinking as a method to solve customer pain points and offer innovative solutions. Design thinking tools and phases are introduced. Innovation strategies and management are discussed for the process to ensure the development or acquisition of new products, processes, and innovation portfolios. |
| BBA1012 | ENTREPRENEURAIL MARKETING | MARKETING | BBA 1012 Entrepreneurial Marketing 3 (3-0-6) The course provides the fundamental knowledge of marketing for the business owner. The course will be focused on customer centric, innovations, utilizations of the opportunity, value creation, personalization, sustainability and impactful marketing mixes that meets beyond customer expectations by creating unique and creative marketing solutions to maximize the business growth. |
| BMK3201 | CONSUMER BEHAVIOR | MARKETING | BMK 3201 Consumer Behavior 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The study of how consumers make decisions on how they select, buy and use products. Topics that relate to consumers’ sensory and perceptual processes, learning and memory, self and personality dynamics, motivation and emotion, attitude change and persuasion are thoroughly discussed to learn about their application in the marketing field so as to understand and satisfy consumers’ needs and wants. Consumer well-being and the digitization of consumer behavior are given emphasis to explore consumers’ changing consumption patterns in recent times. |
| BMK3202 | DIGITAL MARKETING | MARKETING | BMK 3202 Digital Marketing 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice Fundamental concepts of digital marketing, including digital environment, cyber laws, ethical issues, challenges, trends, channels, tools, platforms, and digital strategy formulation to implement and enhance marketing performance of goods and services. |
| BMK3203 | BRAND DRIVEN INNOVATION | MARKETING | BMK 3203 Brand Driven Innovation 3 (3-0-6) Prerequisite: BBA 1104 Fundamentals of Marketing The integration of branding, design and innovation, bringing brand strategy to life through a value proposition and tangible customer experience for the sustainable growth. Emphasizing on brand building process, brand insights, brand touch points, customer journey mapping, brand archetype and brand identity, brand personality, brand communications and essential brand strategies to maximize brand equity through continuous innovation. |
| BMK3204 | COMPETITIVE ANALYSIS AND STRATEGY | MARKETING | BMK 3204 Marketing Management 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice BBA 3111 Business Research and Completed 90 credits The course provides an opportunity for the students to sharpen their skills in making effective marketing plan in response to the needs of the market. Course topics include market-oriented strategic planning, market research and customer insights, target market selection and comprehensive marketing planning regarding product, pricing, distribution and integrated communications in both offline and digital media. Through the collaboration with real industry players, the course allows the students to effectively formulate marketing plans in practical manners in order to cope with the disruptive market environment in modern days. |
| BMK3211 | BRAND DRIVEN INNOVATION | MARKETING | BMK 3211 Brand Driven Innovation 3 (3-0-6) Prerequisite : BBA 1121 Marketing in Practice and Completed 75 credits The integration of branding and brand identity design through workshops, coaching and brainstorming for creating the brand ideas, enhancing mainly the creative skills, critical thinking and communication skills .Bringing brand strategy to life by crafting value propositions and tangible customer experiences and driving the sustainable growth through the brand-building process, encompassing insights, touch points, customer journeys, archetypes, identity, personality, and communication strategies. |
| BMK3212 | DIGITAL MARKETING AND COMMUNICATIONS | MARKETING | BMK 3212 Digital Marketing and Communications 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice Introduction to principles and practices of integrated marketing communications. Examine the roles and functions of various marketing communications mix including advertising, sales promotion, public relations, digital marketing, and direct marketing to build and maintain brand equity. Topics include communication process, managerial framework for IMC campaign planning, promotional objectives and budgets, creative strategy, offline and online media planning strategy. |
| BMK3213 | MARKETING ANALYSIS AND STRATEGY | MARKETING | BMK 3213 Marketing Analysis and Strategy 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The intricacies of marketing analysis, marketing strategy, knowledge and skills to navigate the dynamic business landscape. Understand how to leverage marketing analytics to gain a deeper understanding of an organization's internal resources, competitive positioning, customers, competitors, and stakeholders. Analyze the impact of macro-environmental factors and utilize data-driven insights to design practical marketing strategies that align with an organization's distinctive competencies and drive business growth and sustain competitive advantages. |
| BMK3221 | PRODUCT AND PRICING STRATEGY | MARKETING | BMK 3221 Product and Pricing Strategy 3 (3-0-6) Prerequisite: BBA 1121Marketing in Practice The critical aspects of product management and pricing strategies, the fundamentals of product concepts, new product development process, product mix, and product strategy. Gain insights into customer value perceptions, price-demand relationships, cost structures, and consumer behavior to manage product lines and develop pricing strategy effectively. Master the art of developing profitable pricing strategies across the product lifecycle, from new product introductions to mature products. |
| BMK3222 | PROFESSIONAL SEMINAR IN MARKETING | MARKETING | BMK3222 Professional Seminar in Marketing 1 (1-0-2) Prerequisite: BBA 1121Marketing in Practice A number of marketing case studies and contemporary issues in marketing will be discussed throughout the semester by marketing professional. Topics include consumer trends, marketing trends, current marketing issues and strategies. |
| BMK3305 | INTEGRATED MARKETING COMMUNICATIONS | MARKETING | BMK 3305 Integrated Marketing Communications 3 (3-0-6) Prerequisite: BBA 1104 Fundamentals of Marketing Introduction to principles and practices of integrated marketing communications. Examine the roles and functions of various marketing communications mix including advertising, sales promotion, public relations, digital marketing, and direct marketing to build and maintain brand equity. Topics include communication process, managerial framework for IMC campaign planning, promotional objectives and budgets, creative strategy, offline and online media planning strategy. |
| BMK3306 | MARKETING CHANNELS AND LOGISTICS | MARKETING | BMK 3306 Marketing Channels and Logistics 3 (3-0-6) Prerequisite: BBA 1104 Fundamentals of Marketing This course emphasizes the vital role of the marketing mix, “place”, in creating sustainable marketing competitive advantage. It includes marketing channel and logistics management concepts and strategies; target markets and channel design strategy; analysis and interfaces of channel strategies with logistics management; digital trends and contemporary issues in marketing channel and logistics influencing marketing management; practical and real-world applications of marketing channel concepts and strategies in today’s borderless, globalized marketing environment. |
| BMK3310 | DIGITAL CONSUMER INSIGHTS | MARKETING | BMK 3310 Digital Consumer Insights 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice Coverage of a broad range of theories, concepts and apply digital tools to highlight the potential of qualitative research to uncover behavior and insights of consumers to build a base knowledge that can be used to create strategies and competitive advantage in the evolving digital marketing landscape. |
| BMK3311 | CONTENT MARKETING | MARKETING | BMK 3311 Content Marketing 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice Development and planning of content for brands which engage and entice with the use of various media such as text, photography, audio, and video in the digital format, hands-on exercises to determine the best practices in creating an effective content marketing plan. |
| BMK3312 | RETAIL MARKETING AND MERCHANDISING | MARKETING | BMK 3312 Retail Marketing and Merchandising 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The grasp of retail marketing strategies, visual merchandising techniques, and understand how to foster consumer engagement within a retail setting, product placement and assortment planning to optimize sales and enhance the overall shopping experience, promotional tactics, including sales promotions, loyalty programs, and event marketing, to drive the store traffic and boost sales. |
| BMK3321 | ESSENTIAL MARTECH | MARKETING | BMK 3321 Essential MarTech 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The concept of MarTech and exploring the key technologies that are being used by marketers today, the latest contemporary technologies in marketing and how they can be used to create effective marketing campaigns, enhancing the understanding and skills to make use of MarTech in the marketing tasks through hands-on workshops and knowledge sharing from the experts in the field. |
| BMK3322 | INNOVATIONS IN CUSTOMER EXPERIENCES AND SALES | MARKETING | BMK 3322 Innovations in Customer Experiences and Sales 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The conceptual understanding and hands-on application through real-world projects, customer data management and cutting-edge technologies. Master the art of selling techniques, relationship-building strategies, and customer interaction management to excel in sales opportunity management, account relationship management, and customer experience management, B2C and B2B customer relationships, acquire, retain, and developing a loyal customer base that drives business success. |
| BMK3410 | DIGITAL CONSUMER INSIGHTS | MARKETING | BMK 3410 Digital Consumer Insights 3 (3-0-6) Prerequisite: BMK 3202 Digital Marketing Coverage of a broad range of theories, concepts and apply digital tools to highlight the potential of qualitative research to uncover behavior and insights of consumers to build a base knowledge that can be used to create strategies and competitive advantage in the evolving digital marketing landscape. |
| BMK3411 | CONTENT MARKETING | MARKETING | BMK 3411 Content Marketing 3 (3-0-6) Prerequisite: BMK 3202 Digital Marketing Development and planning of content for brands which engage and entice with the use of various media such as text, photography, audio, and video in the digital format, hands-on exercises to determine the best practices in creating an effective content marketing plan. |
| BMK3412 | EXPERIENTIAL MARKETING | MARKETING | BMK 3412 Experiential and Lifestyle Marketing 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice The principles, strategies, and execution of experiential marketing campaigns that captivate audiences and leave lasting impressions .Leverage the consumer insights and lifestyles to create targeted and impactful experiential campaigns and explore techniques for creating immersive environments, interactive installations, engaging activations and lifestyle marketing strategies. |
| BMK3414 | EXPERIENTIAL AND LIFESTYLE MARKETING | MARKETING | - |
| BMK4201 | MARKETING MANAGEMENT | MARKETING | BMK 4201 Marketing Management 3 (3-0-6) Prerequisites: BBA 1104 Fundamentals of Marketing BBA 3101 Business Research Completed 90 credits The course provides an opportunity for the students to sharpen their skills in making effective marketing plan in response to the needs of the market. Course topics include market-oriented strategic planning, market research and customer insights, target market selection and comprehensive marketing planning regarding product, pricing, distribution and integrated communications in both offline and digital media. Through the collaboration with real industry players, the course allows the students to effectively formulate marketing plans in practical manners in order to cope with the disruptive market environment in modern days. |
| BMK4211 | MARKETING RESEARCH | MARKETING | BMK 4211 Marketing Research 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice BBA 3111 Business Research and Completed 90 credits A research project-based course designed to cover the whole marketing research processes and understand marketing research tools and techniques to translate a marketing decision problems into research questions and learn how to design a research plan, analyze the data and accurately interpret, making the research report and translating the results into practical recommendations. |
| BMK4221 | MARKETING METRICS AND DECISIONS | MARKETING | BMK 4221 Marketing Metrics and Decisions 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice and Completed 100 credits The analyzing and planning in the area of marketing decision making. It includes principles, techniques and actual practices of market analysis, market forecasting, demand analysis, and evaluation of market potential. The emphasis is on the market analysis, sales projection, pricing analysis, sales force and distribution decision as a part of administrative planning for profit, market campaign planning, and using metrics to analyze communication plan effectiveness for advertising, sales promotion, online advertising. |
| BMK4222 | CAPSTONE MARKETING PROJECT | MARKETING | BMK 4222 Capstone Marketing Project 3 (3-0-6) Prerequisite: BBA 1121 Marketing in Practice BBA 3111 Business Research BMK 3213 Marketing Analysis and Strategy and Completed 108 credits A dynamic blend of hands-on development of marketing plan, through case studies, interactive activities and engaging lectures, cultivating the essential proficiencies in critical thinking, innovative problem-solving, effective communication, digital fluency, and data analytics. Emphasizing the fusion of customer insights, technological adeptness for crafting the imaginative and coherent marketing strategies within the framework of contemporary marketing paradigms and methodologies to meet customer needs. |
| BMK4302 | CONTEMPORARY ISSUES IN MARKETING | MARKETING | BMK 4302 Contemporary Issues in Marketing 3 (3-0-6) Prerequisites: BBA 1104 Fundamentals of Marketing and Completed 75 credits This course is designed to improve students’ awareness of contemporary issues in marketing and to develop their case analysis skills. A number of case studies and specific marketing issues will be discussed throughout the semester. A step by step approach will be taken to build up students’ knowledge of and skills in case analysis throughout the course. |
| BMK4303 | MARKETING RESEARCH | MARKETING | BMK 4303 Marketing Research 3 (3-0-6) Prerequisites: BBA 1104 Fundamentals of Marketing BBA 3101 Business Research and Completed 90 credits A research project-based course designed to cover the whole marketing research processes and understand marketing research tools and techniques to translate a marketing decision problem into research questions and learn how to design a research plan, analyze the data and accurately interpret, making the research report and translating the results into practical recommendations. |
| BMK4304 | MARKETING METRICS AND DECISIONS | MARKETING | BMK 4304 Marketing Metrics and Decisions 3 (3-0-6) Prerequisite: BBA 1104 Fundamentals of Marketing and Completed 112 credits The analyzing and planning in the area of marketing decision making. It includes principles, techniques and actual practices of market analysis, market forecasting, demand analysis, and evaluation of market potential. The emphasis is on the market analysis, sales projection, pricing analysis, sales force and distribution decision as a part of administrative planning for profit, market campaign planning, and using metrics to analyze communication plan effectiveness for advertising, sales promotion, online advertising. |
| BMK4311 | DIGITAL MEDIA STRATEGIES | MARKETING | BMK 4311 Digital Media Strategies 3 (3-0-6) Prerequisite: BBA 1121Marketing in Practice This course focuses on media, targeting strategies and search engine optimization (SEO) that are applied to build an effective digital campaign. Students will learn the process of exposing target audience to various available digital media options and integration of digital communication tools; budget allocation; digital media planning and strategies that drive traffic, engagement, leads and sales. |
| BMK4321 | DIGITAL MARKETING IN PRACTICE | MARKETING | BMK 4321 Digital Marketing in Practice 3 (3-0-6) Prerequisite: BMK 3310 Digital Consumer Insights and Completed 90 credits Integration, synthesis, and application of overall digital marketing knowledge, principles, and tactics in creating a practical learning digital business start-up project. A framework for developing a digital project includes overall market analysis, research, the project concept, creative digital marketing strategies, implementation and level up plan. |
| BMK4401 | SUSTAINABILITY MARKETING | MARKETING | BMK 4401 Sustainability Marketing 3 (3-0-6) Prerequisite: BBA 1104 Fundamentals of Marketing Sustainability discourses strategically applied in marketing to serve as basis for sustainable marketing activities that respond proactively to the need for environmental protection, social justice and economic growth. Theories and principles are discussed thoroughly to serve as a guide for companies to attain sustainable development and to inspire consumers to perform sustainable behaviors. |
| BMK4403 | DIGITAL MEDIA STRATEGIES | MARKETING | BMK 4403 Digital Media Strategies 3 (3-0-6) Prerequisite: BMK 3202 Digital Marketing This course focuses on media, targeting strategies and search engine optimization (SEO) that are applied to build an effective digital campaign. Students will learn the process of exposing target audience to various available digital media options and integration of digital communication tools; budget allocation; digital media planning and strategies that drive traffic, engagement, leads and sales. |
| BMK4404 | DIGITAL MARKETING IN PRACTICE | MARKETING | BMK 4404 Digital Marketing in Practice 3 (3-0-6) Prerequisites: BMK 3410 Digital Consumer Insights and Completed 90 credits Integration, synthesis, and application of overall digital marketing knowledge, principles, and tactics in creating a practical learning digital business start-up project. A framework for developing a digital project includes overall market analysis, research, the project concept, creative digital marketing strategies, implementation and level up plan. BMK4405 Marketing Internship 3 (300 hours) Prerequisite: BBA 1104 Fundamentals of Marketing and Completed 90 credits The practical marketing experience by working in marketing firms, retail business corporations, governmental entities, private or public organizations under the direct supervision of a designated faculty member. Students will apply marketing theoretical concepts to practice and gain valuable working experience and prepare for their future career. |
| BMK4411 | SUSTAINABILITY MARKETING | MARKETING | BMK 4411 Sustainability Marketing 3 (3-0-6) Prerequisite: BBA1121 Marketing in Practice Sustainability discourses strategically applied in marketing to serve as basis for sustainable marketing activities that respond proactively to the need for environmental protection, social justice and economic growth. Theories and principles are discussed thoroughly to serve as a guide for companies to attain sustainable development and to inspire consumers to perform sustainable behaviors. BMK 4412 Marketing Internship 3 (300 Hours) Prerequisite: BBA 1121 Marketing in Practice and Completed 90 credits The practical marketing experience by working in marketing firms, retail business corporations, governmental entities, private or public organizations under the direct supervision of a designated faculty member. Students will apply marketing theoretical concepts to practice and gain valuable working experience and prepare for their future career. |
| MKT3102 | INTEGRATED MARKETING COMMUNICATIONS | MARKETING | - |
| MKT3530 | CONSUMER BEHAVIOR | MARKETING | - |
| MKT3817 | SUSTAINABILITY MARKETING | MARKETING | - |
| MKT3867 | SOCIAL MEDIA AND ONLINE MARKETING | MARKETING | - |
| MKT4725 | COMPETITIVE ANALYSIS AND STRATEGY | MARKETING | - |
| MKT4730 | MARKETING MANAGEMENT | MARKETING | - |
| MKT4777 | COMMUNICATION AND DIGITAL MEDIA STRATEGY | MARKETING | - |
| MKT4806 | PRODUCT AND BRAND MANAGEMENT | MARKETING | - |
| MKT4829 | MARKETING DECISION MAKING | MARKETING | - |
| MKT4848 | CONTEMPORARY ISSUES IN MARKETING | MARKETING | - |
| MKT4855 | RESEARCH IN MARKETING | MARKETING | - |
| BBA1113 | MATHEMATICS FOR BUSINESS | MATHEMATICS | - |
| BBA1122 | STATISTICS FOR BUSINESS | MATHEMATICS | BBA 1122 Statistics for Business 3 (3-0-6) Introduction to statistics, Descriptive statistics, Probability and sampling distribution, Interval estimate, Hypothesis testing, Analysis of variance, Correlation and linear regression, Chi-square test |
| BG0220 | BASIC MATHEMATICS | MATHEMATICS | - |
| SA2001 | BUSINESS STATISTICS II | MATHEMATICS | - |
| BIB4409 | SPECIAL TOPICS IN INTERNATIONAL BUSINESS | PROPERTY VALUATION | - |
| BRE3101 | PROFESSIONAL SEMINAR IN REAL ESTATE BUSINESS | REAL ESTATE | BRE 3101 Professional Seminar in Real Estate Business 1 (1-0-2) Special seminar course tailored to provide in-depth and specialized knowledge and skills in the respective major fields through interactive workshop and training, aiming to develop the students’ employability skills. |
| BRE3202 | REAL ESTATE LAW | REAL ESTATE | BRE 3202 Real Estate Law 3 (3-0-6) Prerequisite: BBA 1003 Introduction to Microeconomics and Personal Finance for Arts students only General principles of real estate law and legal aspects relating to real estate business, property rights, subdivision regulations, ownership in real estate, transferring and registering title, regulations of land-use and city planning, housing and condominium development laws, construction laws and other contracts related to real estate transactions. |
| BRE3203 | REAL ESTATE ECONOMICS | REAL ESTATE | BRE 3203 Real Estate Economics 3 (3-0-6) Prerequisites: BBA 1002 Microeconomics and BBA 2002 Economic and Financial Environment (For BBA student) BBA 1003 Introduction to Economics and Finance (For other students) Demand and supply of real estate, real estate business cycle, real estate cycle, real estate markets, urban land-use, urban land economics, market failure and remedies in real estate. |
| BRE3204 | BUILDING DESIGN AND CONSTRUCTION TECHNIQUES | REAL ESTATE | BRE 3204 Building Design and Construction Techniques 3 (3-0-6) Basic knowledge of techniques and process used to design and construct buildings, terms and symbols used in construction drawings, types of construction materials, construction technologies, cost estimation, process to construct building structure, basic construction scheduling techniques, architectural elements, finishing, and building mechanical systems. |
| BRE3205 | REAL ESTATE DEVELOPMENT | REAL ESTATE | BRE 3205 Real Estate Development 3 (3-0-6) Prerequisite: BRE 3201 Real Estate Business Methods in real estate development for various types of real estate, various participants in the real estate development process in both public and private sectors, land selection, development process, including conceptual development, feasibility study, real estate cycles, market analysis, and business strategy. |
| BRE3301 | REAL ESTATE FINANCE | REAL ESTATE | BRE 3301 Real Estate Finance 3 (3-0-6) Prerequisite: BBA 2002 Macroeconomics and Financial Environment of Business BRE 3201 Real Estate Business Financial techniques to sell and buy real estate property, types of financial institutions and sources of funds, types of loan, underwriting, analysis of project development loan and mortgage loan, factors and principal process in real estate lending, including various financial calculations used in real estate business, and government’s current policies regarding real estate finance. |
| BRE3303 | COMMERCIAL PROPERTY MANAGEMENT | REAL ESTATE | BRE 3303 Commercial Property Management 3 (3-0-6) Management of income producing properties, property manager roles and duties, process for making management plans, commercial lease management, lease negotiation in theory and practice, roles and right of landlord and tenant, landlord and tenant relationship management, management and maintenance of property. |
| BRE3304 | REAL ESTATE FINANCE AND INVESTMENT ANALYSIS | REAL ESTATE | BRE 3304 Real Estate Finance and Investment Analysis 3 (3-0-6) Financial techniques to sell and buy real estate property, types of financial institutions and sources of funds, types of loan, underwriting, analysis of project development loan and mortgage loan, factors, and principal process in real estate lending, including various financial calculations used in real estate business, and government’s current policies regarding real estate finance. Process of real estate investment and analysis, methods in real estate investment analysis, including traditional method and discounted cash flow method, prelim-financial feasibility study, real estate investment assumptions, real estate investment analysis. |
| BRE4301 | REAL ESTATE INVESTMENT ANALYSIS | REAL ESTATE | BRE 4301 Real Estate Investment Analysis 3 (3-0-6) Prerequisite: BRE 3301 Real Estate Finance Process of real estate investment and analysis, methods in real estate investment analysis, including traditional method and discounted cash flow method, prelim-financial feasibility study, real estate investment assumptions, real estate investment analysis of various real estate segments, real estate investment analysis report, other types of real estate investment vehicles. |
| BRE4302 | REAL ESTATE PROJECT MANAGEMENT | REAL ESTATE | BRE 4302 Real Estate Project Management 3 (3-0-6) Prerequisite: BRE 3205 Real Estate Development Procedure and basic technique throughout project management life cycle to fulfill a real estate development project, planning and control project schedule, cost and quality, organization methods and project team, leadership, risk management, project feasibility analysis and project contract. |
| BRE4303 | REAL ESTATE DEVELOPMENT AND PROJECT MANAGEMENT | REAL ESTATE | BRE 4303 Real Estate Development and Project Management 3 (3-0-6) Prerequisite: BRE 3201 Real Estate Business Methods in real estate development for various types of real estate, development process, real estate cycles, conceptual development including market analysis, business strategy and land selection. Procedure and basic technique throughout project management life cycle to fulfill a real estate development project, planning and control project schedule, cost and quality, organization methods and project team, leadership, risk management, project feasibility analysis and project contract. |
| BRE4412 | CONTEMPORARY ISSUES IN REAL ESTATE BUSINESS | REAL ESTATE | BRE 4412 Contemporary Issues in Real Estate Business 3 (3-0-6) Prerequisite BRE 3302 Real Estate Appraisal BRE 3304 Real Estate Finance and Investment Analysis Comprehensive review of various special aspects of real estate business experiences and practices, group and individual real estate studies, and case study in relevant current issues. |
| BBA3440 | DIGITAL TECHNOLOGY FOR BUSINESS | SUSTAINABLE BUSINESS MANAGEMENT | BBA 3440-3449 Digital Technology for Business 3 (3-0-6) Contemporary concepts, approaches, applications and practices in digital technology. |
| BBA4101 | ENTREPRENEURSHIP | SUSTAINABLE BUSINESS MANAGEMENT | - |
| BBA4111 | ENTREPRENEURSHIP | SUSTAINABLE BUSINESS MANAGEMENT | BBA 4111 Entrepreneurship 3 (3-0-6) Prerequisite: Senior standing (Completed 118 credits) Unleash the entrepreneurial journey by blending theory and emphasizing on practice through the integration of class discussion, workshops, real-business practice, and project- based activities, cultivating entrepreneurship mindsets, searching for business opportunities, creating innovative ideas through data-driven insights, business strategies, feasibility studies, effective problem-solving skills with potent business plans. |
| BSB1101 | DESIGN THINKING IN BUSINESS | SUSTAINABLE BUSINESS MANAGEMENT | BSB 1101 Design Thinking in Business 3 (3-0-6) This introductory business course aims to delve into diverse facets of the business world. Emphasizing the innovative approach of design thinking and business model canvas, the course encourages a customer-centered perspective and fosters the ability to identify opportunities, generate innovative ideas, and prototype solutions to address complex challenges. Through interactive workshops and practical exercises, students will learn how to apply design thinking to real-world scenarios, transforming problems into innovative business opportunities. Students will develop systematic and creative thinking skills while also honing their abilities to generate business model. |
| BSB1103 | DIGITAL LITERACY | SUSTAINABLE BUSINESS MANAGEMENT | BSB1103 Digital Literacy 3 (2-2-5) Fundamental concepts and hands-on learning of data and information literacy. Exploratory data analysis. Identification, location, evaluation, usage of information for problem at hand, and data privacy issues. |
| BSB1105 | SEMINAR IN SUSTAINABLE BUSINESS MANAGEMENT I | SUSTAINABLE BUSINESS MANAGEMENT | BSB 1105 Seminar in Sustainable Business Management I 1 (1-0-2) The course is designed to provide opportunities for new business students to get exposed to various perspectives of business firms and emerging sustainability trends such as Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles. |
| BSB1107 | DATA ANALYTICS AND VISUALIZATION | SUSTAINABLE BUSINESS MANAGEMENT | BSB 1107 Data Analytics and Visualization 3 (2-2-5) Fundamental concepts and hands-on learning of Python programming and data visualization, relational database management systems, Python interactive development environments, packages, data structures, mathematical operations, functions, control statements, graphics, and web scraping. Data cleansing, descriptive statistics, and multivariate models. Relational database management systems, structured query language (SQL), and text file |
| BSB1108 | MARKETING IN PRACTICE | SUSTAINABLE BUSINESS MANAGEMENT | BSB 1108 Marketing in Practice 3 (3-0-6) Prerequisite: BSB 1101 Design Thinking in Business The Marketing in practice course with a project-based and active learning approach immerses students in a hands-on exploration of marketing concepts. Through dynamic activities, workshops, real-world projects, and collaborative learning experiences, students will develop a deep understanding of marketing principles while honing their critical thinking, problem-solving, and teamwork skills. This course fosters an environment where students actively engage with marketing concepts and apply them to practical scenarios, preparing them for the dynamic landscape of modern marketing. |
| BSB1109 | NAVIGATING GLOBAL BUSINESS ENVIRONMENT | SUSTAINABLE BUSINESS MANAGEMENT | BSB 1109 Navigating Global Business Environment 3 (3-0-6) Prerequisite: BSB 1101 Design Thinking in Business The course is designed to endow students with vital skills and knowledge essential for critically analyzing and navigating the intricate realm of international business. Emphasizing the practical applications in real-world scenarios fosters the development of global business skills, empowering students to identify potential opportunities and risks while comprehending the intricacies of cross-border operations, cultural diversity, economic trends, and geopolitical influences in the current interconnected global business environment. |
| BSB1110 | INTERCULTURAL COMMUNICATION AND NEGOTIATION | SUSTAINABLE BUSINESS MANAGEMENT | BSB 1110 Intercultural Communication and Negotiation 3 (3-0-6) Prerequisite: BSB 1101 Design Thinking in Business An immersive and skill-focused exploration of effective communication and negotiation across diverse cultural contexts aims at equipping students with practical skills to bridge intercultural gaps. |
| BSB2101 | CONSUMER BEHAVIORS AND INSIGHTS | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2101 Consumer Behavior and Insights 3 (3-0-6) Prerequisite: BSB 1008 Marketing in Practice Designed to cultivate critical thinking, creativity, and adept data analytics skills, this course offers a comprehensive exploration of the factors influencing consumer choices and preferences. It delves into psychological and sociocultural dimensions to unravel the complexities behind decision-making processes. Through interactive discussions, and hands-on projects, students will analyze real-world consumer trends, harnessing data- driven methodologies to extract valuable insights. By synthesizing theory and practical application, students will emerge with a profound understanding of consumer behavior, poised to make informed strategic decisions in diverse industries. |
| BSB2102 | MANAGEMENT IN DYNAMIC CONTEXTS | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2102 Management in Dynamic Contexts 3 (3-0-6) Prerequisite: BSB 1101 Design Thinking in Business This course adopts a forward-thinking approach through the exploration of contemporary management principles and practices. Given a rapidly changing business landscape, where agility and adaptability are paramount, this course is designed to equip students with indispensable skills of problem-solving and agile decision-making, and with tools and knowledge to optimize human resources practices to respond effectively to rapid changes and disruptions in business contexts as competent and innovative managers. |
| BSB2103 | OPERATIONS AND SUSTAINABLE SUPPLY CHAIN MANAGEMENT | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2103 Operations and Sustainable Supply Chain 3 (3-0-6) Management Prerequisite: BSB 1101 Design Thinking in Business This course provides an overview of the principles, strategies, and practices involved in managing operations as well as logistics in the supply chains with a focus on environmental, social, and economic sustainability. It addresses the importance of integrating sustainability into supply chain operations to create a positive impact on both the organization and society. |
| BSB2104 | BUSINESS RESEARCH FOR PRACTITIONERS | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2104 Business Research for Practitioners 3 (3-0-6) Prerequisite: BSB 1104 Quantitative Techniques in Business This course highlights the exploration of practical research approaches tailored to business decision-making and addressing challenges. It encompasses the essence of research, the process of identifying and defining problems within business administration, structuring, and coordinating research endeavors, research methods in both qualitative research and quantitative research, and strategies for gathering data, developing the research plan, handling and scrutinizing collected data and customer insight, and effectively communicating discoveries using suitable report structures. Additionally, this course enables students to develop data analytical, critical thinking, and ethical decision-making skills necessary for conducting meaningful and impactful business research. |
| BSB2106 | SEMINAR IN SUSTAINABLE BUSINESS MANAGEMENT IV | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2106 Seminar in Sustainable Business Management IV 1 (1-0-2) The course is designed to provide students with a comprehensive understanding of Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles while encouraging active engagement in practical sustainability projects. Students will be equipped with the knowledge and practical experience to contribute to the development of sustainable solutions in the corporate world. |
| BSB2302 | ESSENTIAL STRATEGIES FOR SUSTAINABLE BUSINESS | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2302 Essential Strategies for Sustainable Business 3 (3-0-6) Prerequisite: BSB 2102 Management in Dynamic Contexts This course introduces the essential skills required to become a successful professional strategist. Providing a solid foundation in strategic management, students will be able to develop their ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. A case-based approach is used to reinforce student’s understanding of various strategic tools and their implications. The course is delivered interactively, encouraging student engagement through discussions and presentations. |
| BSB2303 | BUSINESS SUSTAINABILITY MANAGEMENT | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2303 Business Sustainability Management 3 (3-0-6) Prerequisite: BSB 2102 Management in Dynamic Contexts This course is designed to address the increasing requirement and commonness of sustainable practices in the corporate world. It emphasizes the significance of sustainability in business and aims to instill a sense of social responsibility across all aspects of an organization's value chain. Additionally, the course explores the possibilities of utilizing technology, design, and innovation to promote or impede sustainable business practices. This equips students with a diverse skill set that integrates environmental awareness, social accountability, and economic proficiency to steer towards a future that is both responsible and resilient. |
| BSB2304 | DEVELOPING LEADERSHIP AND SUSTAINABILITY MINDSETS | SUSTAINABLE BUSINESS MANAGEMENT | BSB 2304 Developing Leadership and Sustainability Mindsets 3 (3-0-6) Prerequisite: BSB 2102 Management in Dynamic Contexts The course is designed to develop a balanced mindset that integrates leadership and sustainability principles. It aims to equip students with the essential skills and strategies necessary to bloom as adept leaders in the modern landscape, and to lead with purpose, emphasizing both effective leadership practices and sustainable decision-making. Through interactive learning, discussions, and exercises, students will be guided to embark on a journey of transformational growth. |
| BSB3101 | SUSTAINABLE ENTREPRENEURSHIP | SUSTAINABLE BUSINESS MANAGEMENT | BSB 3101 Sustainable Entrepreneurship 3 (3-0-6) Prerequisite: BSB 1101 Design Thinking in Business The course is designed to unleash the entrepreneurial journey by blending theory and practice. Through the integration of class discussion, workshops, real-business practice, and project-based activities, students will explore entrepreneurship mindsets, ideate business opportunities using design thinking, and shape innovative ideas through data- driven insights. It fosters creative, effective problem-solving skills. Guided by an action- oriented approach, students will learn how to craft potent business plans, honing their focus for future success in the dynamic world. |
| BSB3425 | SUSTAINABLE BUSINESS MANAGEMENT INTERNSHIP I (KNOWLEDGE) | SUSTAINABLE BUSINESS MANAGEMENT | - |
| BSB3426 | SUSTAINABLE BUSINESS MANAGEMENT INTERNSHIP II (CRITICAL THINKING AND PROBLEM-SOLVING) | SUSTAINABLE BUSINESS MANAGEMENT | - |
| BSB3427 | SUSTAINABLE BUSINESS MANAGEMENT INTERNSHIP III (CREATIVITY) | SUSTAINABLE BUSINESS MANAGEMENT | - |
| BSB3428 | SUSTAINABLE BUSINESS MANAGEMENT INTERNSHIP IV (COLLABORATION AND COMMUNICATION) | SUSTAINABLE BUSINESS MANAGEMENT | - |
| BSB3429 | SUSTAINABLE BUSINESS MANAGEMENT INTERNSHIP V (CSR) | SUSTAINABLE BUSINESS MANAGEMENT | - |
| BSB3430 | SUSTAINABLE BUSINESS MANAGEMENT INTERNSHIP VI (DATA ANALYSIS) | SUSTAINABLE BUSINESS MANAGEMENT | - |
